Education in Sport Management, Sport Marketing, Football Business and Coaching


Johan Cruyff Institute

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12-06-2017 Johan Cruyff Institute takes Cruyff philosophy to Savage Marketing 2017

Henk Verschuur, manager of Johan Cruyff Institute Amsterdam, will give attendees at Savage Marketing an insight into the teaching methodology of our institution, based on the philosophy of Johan Cruyff and a cornerstone of his legacy Johan Cruyff Institute will be represented at Savage Marketing 2017, the Sport Marketing convention to be held at the […]

29-05-2017 Troy Douglas gets Ajax to sprint

AFC Ajax has added Troy Douglas to its technical team. Troy is an Olympic sprinter from Bermuda who is studying the Master in Coaching at the Johan Cruyff Institute, and whose style of coaching conforms to the principles of performance coaching “We coaches really need this program.” With this conviction, Troy Douglas defines his experience […]

24-05-2017 Johan Cruyff Institute, sponsor of the Clubs & Brands Breakfast at Soccerex

Johan Cruyff Institute will attend the Soccerex Global Convention as sponsor of the clubs and brands breakfast and with a joint stand with Cruyff Football The international football industry will meet again from 4-6 September in Manchester to celebrate the Soccerex Global Convention 2017. On this occasion, the Johan Cruyff Institute will participate in the […]

23-05-2017 World Football Summit 2017 to award the best football start-ups

StartCup is a new initiative of the Football World Summit 2017 to recognize innovation and entrepreneurship at the service of football One of the great novelties of the second edition of the World Football Summit, which will take place on October 16 and 17 at the Goya Theater in Madrid, will be StartCup, an initiative […]