In this interview with Johan Cruyff Institute, Amobi Ezeaku, CEO of Rangers International FC, explores how sport can drive economic development in Nigeria. He also highlights the challenges and opportunities in unlocking the full potential of this expanding industry
With a strong sporting tradition, Nigeria has established itself as a powerhouse in disciplines such as football, athletics, and basketball. This trend looks set to continue: by 2027, the sports industry is estimated to generate annual revenues of between $3 billion and $4 billion, approximately 5% of Nigeria’s GDP. Amobi Ezeaku, CEO of Rangers International FC, a team in the Nigeria Premier Football League, shares his vision of how sports can act as a driver of economic and social development in Nigeria.
Ezeaku emphasizes that while the potential of the sports industry in Nigeria is immense, achieving it will require a coordinated effort among all stakeholders. According to him, it is crucial for the government and private sector to work together with local communities. He also highlights the importance of developing young talent: “Investment in youth academies and grassroots programs is vital, as they form the backbone of the future of Nigerian sport.”
In your opinion, what are the biggest opportunities for growth in the Nigerian sports industry, and how is Rangers International FC preparing for them?
There are many opportunities, but one of the most relevant for Nigeria is youth development. At Rangers, we have created the Rangers Academic House and the youth team. We are investing in grassroots development, which is key to discovering and nurturing future stars. Additionally, there is a growing interest in digital interaction, so we have enhanced our social media platforms and website to better connect with fans. Commercial partnerships, such as our jersey sponsors, also provide new revenue streams that help us stay competitive. I believe these are the areas where the greatest opportunities currently lie.
What key reforms or investments do you think are needed to improve the development and support of Nigerian athletes?
The sports industry in Nigeria needs a greater focus on infrastructure development, including building new stadiums and quality training facilities. It is also essential to invest in youth academies and grassroots programs, which are the backbone of the country’s sporting future. Furthermore, we need to reform the sports governance structure, prioritizing accountability and transparency. This will attract more investment, which, in turn, will support athletes and clubs. It’s also important to highlight the impact of associations on the growth of football clubs, especially in sub-Saharan Africa. It’s a virtuous circle: the more the industry grows, the more visibility and commercial benefits sponsors will gain.
What are the main challenges facing Rangers International FC to remain competitive both locally and internationally?
Funding is a major challenge, as generating consistent revenue outside of match days or state funding remains complicated. Competing in the CAF Champions League adds logistical challenges and travel costs that affect our finances. Additionally, maintaining a competitive squad both locally and continentally, while managing high fan expectations, requires careful planning and a focus on player welfare. These challenges revolve primarily around financing.
What future trends do you see shaping the Nigerian sports sector, and how can clubs like Rangers adapt?
A major trend is the rise of digital interaction and online content consumption as more fans follow clubs online. At Rangers, we are leveraging this by creating engaging content for a global audience. Another trend is the export of talent, with growing interest from Europe in African players. By focusing on youth development and scouting, we aim to make our academy a pathway to Europe’s top leagues, creating a sustainable revenue model.
How do you balance the business side of running a football club with the passion and expectations of the fans?
It’s a delicate balance, especially considering Rangers’ history. Our fans are very passionate, and their enthusiasm is the heart of the club. However, the commercial aspect is essential to ensure sustainability. Being transparent with the fans about our financial situation and involving them in the club’s journey is key, and something we do consistently. Our aim is to achieve long-term success, which sometimes involves making difficult commercial decisions, but always with the club’s tradition and community in mind.
How has your legal background influenced you in managing Rangers and meeting the challenges of the sports market in Nigeria?
My training as a sports lawyer has been key in managing both domestic and international contracts, negotiations, and regulations. This has enabled me to secure better commercial deals, manage legal risks, and ensure that the club complies with CAF, FIFA, and NPFL rules. It has also helped me protect the interests of the players and ensure that their contracts are beneficial to both them and Rangers.
What role do technology and innovation play in the future success of Nigerian football clubs like Rangers?
Technology will play a central role, from digital ticketing systems to player performance analysis and fan interaction. At Rangers, we are exploring ways to use data for scouting and performance, as we believe this will give us a competitive advantage. We are also collaborating with companies to develop smart apparel to monitor player performance in both training and matches. Additionally, technology in online merchandising has opened up new revenue streams for us.
Cover image credit: Kreative Mindz Studios.
