Johan Cruyff Institute launches a seminar specializing in the football industry: six days of intensive training in Barcelona with international experts from the sector
Johan Cruyff Institute is launching a new academic program in 2018. Football Industry Insights is a week-long seminar specializing in the football industry with experts from the sector, and which forms part of the Master in Football Business in partnership with FC Barcelona. The seminar will be in English and the sessions will take place at the premises of Johan Cruyff Institute and FC Barcelona.
The world of football is a market that generates and moves a lot of money worldwide. Because of the interest it arouses at all levels, its management is very specific and, when making strategic decisions and plans, it is necessary to take into account each and every one of the different interest groups involved in the industry’s day to day.
Johan Cruyff Institute has brought together an international group of experts who will discuss, during this innovative seminar, such interesting and topical management areas as club management, fan engagement, the video game industry, performance analysis, player transfers and merchandising.
The goal of Football Industry Insights is to provide students with a thorough knowledge of the various operations that are carried out in the football business and how they are affected by its different realities. The seminar will take place from 11-16 June 2018 and will prepare students to interact and perform better in this industry, having had access, through experienced professionals, to additional information about the current situation of the business.
> Visit the web page about the program for further information and sign up: Football Industry Insights