Johan Cruyff Institute Amsterdam has relocated to Olympic Stadium 13, together with the Cruyff Foundation. This move is part of an effort to streamline and enhance the academic portfolio for the Dutch market
Johan Cruyff Institute is introducing a fresh approach to business in the Netherlands, with clear objectives to boost our postgraduate educational and business services.
Firstly, we have repositioned our academic portfolio in response to the growing demand for shorter programs and online learning opportunities. This includes giving more visibility to our extensive blended and online portfolio to the Dutch market, which features courses, specialized diplomas, and master’s programs. Our portfolio with more than 90 dynamic and relevant programs meet the needs and aspirations of the sports industry, ensuring continuous learning opportunities for everyone.
Furthermore, Johan Cruyff Institute Amsterdam has relocated to Olympisch Stadion 13 in Amsterdam, underscoring our deepening relationship with the Cruyff Foundation. By sharing facilities and adopting a unified marketing strategy, this partnership promises to unlock exciting new opportunities for both organizations
We remain dedicated to continuing Johan Cruyff’s legacy, particularly in supporting dual careers. Enrollment numbers for Johan Cruyff College and Johan Cruyff Academy in the Netherlands, as well as for Johan Cruyff Institute internationally, have seen a boost for the upcoming academic year. This reflects the need for athletes and professionals to develop their careers in the sports world and our joined commitment to professionalizing the sports industry.
Finally, we are welcoming new leadership: internationally, with Albert Romans taking charge as General Manager of Johan Cruyff Institute HQ in Barcelona, and for the Dutch market, with Carole Thate from Cruyff Management based in Amsterdam, providing supervision and stakeholder management for the Dutch regional market. With these changes, the 2024/2025 academic year will be the perfect time for us to further develop our business strategy, and we look forward to introducing new partnerships, educational programs, and services.
