The UAB and Johan Cruyff Institute have signed an agreement to develop together teaching activities, research and social and solidarity actions
Both institutions have agreed, among other objectives, to deliver a joint Master in Sports Management in Barcelona (in Spanish) and online, to create a research chair with the Laureus Sport for Good Foundation, and to cooperate in addressing the needs of the disabled in the field of sport people through the Cruyff Foundation and the Fundació Autònoma Solidaria. This agreement is the starting point for both institutions to jointly implement in the future a larger and more important range of teaching and research activities, so necessary in a sector in constant growth such as sport.
Moreover, there are also plans to jointly create an online course open to anyone (known as a MOOC: massive open online course) in sports sponsorship on Coursera, the leading MOOC platform worldwide where the UAB has been the first Spanish university to be selected to offer courses.
EDUCATIONAL PROFESSIONAL LEADERS
In the educational area, the UAB and Johan Cruyff Institute will jointly deliver the Master in Sport Management in Barcelona and online in English and Spanish. This program, which until now has been offered by Johan Cruyff Institute Barcelona, will from now on be a university master’s degree with 60 ECTS credits linked to the Faculty of Economics and Business of the UAB. The course is expected to start in the next academic year 2016-2017.
This degree aims to prepare graduates to be able to use sports management instruments to recognize business opportunities, optimize resources and analyze information for decision-making, among other skills. In addition, special emphasis will be placed on incorporating the principles of equality between men and women, equal opportunities, non-discrimination and universal accessibility.
The Master is aimed primarily at students trained in Physical Sciences and Sports, Business Administration and Management, Economics, Marketing, Communication and Tourism. Future career opportunities include leadership and management of companies in the sports sector, club management, event and sports facility management, management of marketing and sponsorship programs or the creation of companies in the sports sector, among others.
As soon as the academic process regarding the validation of Johan Cruyff Institute qualification is finished, interested students can duly be informed of the procedure to follow for those eligible for the Universitat Autònoma de Barcelona’s official qualification.
Note that for people who want to study in Amsterdam, Johan Cruyff Institute will continue to offer the Master in Sport Management. This doesn’t change.
INTEGRATION INTO THE LABOR MARKET AFTER A SPORTS CAREER
Moreover, the UAB and Johan Cruyff Institute will create, in collaboration with the Laureus Sport for Good Foundation, a research chair dedicated to finding ways to help athletes to integrate into society after finishing their sports career.
It is planned to study the relevant educational systems and subsequent labor market integration to achieve this goal.
FACILITATING SPORTS ACTIVITIES FOR DISABLED PEOPLE
In addition, in the agreement it is planned that the Fundació Autònoma Solidaria (FAS) of the UAB and the Cruyff Foundation in Barcelona collaborate on initiatives to facilitate the integration of disabled people in sports activities.
This collaboration will be possible thanks to the fact that the activities of the Cruyff Foundation and the FAS have points in common in this area. Cruyff Foundation carries out sports projects for disabled children, among others. For its part, the FAS manages the PIUNE program, aimed at making the necessary adaptations to ensure equal opportunities for study: offering services such as being accompanied in an adapted vehicle, or pedagogical, curricular, technical, material, urban planning, architectural and social environment adaptations.
