
On Campus and blended programs
On campus programs at Johan Cruyff Institute include visits to sport organizations, clubs and facilities so that students can experience firsthand the challenges faced by sport managers on a daily basis. We also feature Master Classes by guest speakers who occupy key positions within the different areas of the sports industry.
JOHAN CRUYFF INSTITUTE AMSTERDAM
- Master in Sport Management On Campus (English)
- Master in Coaching (English)
- Master in Coaching (Dutch)
- Module Sport & Facility/Event Management On Campus (Dutch)
- Football Industry Trends. LaLiga Case Study. The Making of a Global Brand
Amsterdam - Groningen - Tilburg
- Sport Marketing On Campus (Dutch)
Amsterdam - Enschede - Groningen - Roosendaal
- Sport & Business On Campus (Dutch)
- Sport & Coaching On Campus (Dutch)
MASTERS SEMINARS

- Management Diploma for Athletes On Campus
- Sport Club Management On Campus
MASTERS
- Master in Football Business On Campus
- Course of Sport Bussiness and Marketing On Campus

- Master in Football Business On Campus
- Master in Sport Management On Campus

Online programs
Online programs offer the possibility of studying in any place at any time through the Virtual Campus. The study pace can be adapted to each individual's workload and availability. A tutor guides each student through the entire program, and doubts/questions are addressed through personalized attention, chat, videoconferencing or email.
MASTERS- Official Master’s Degree in Sport Management (English & Spanish)
- Sport Management
- Sport Marketing & Sponsorship (English & Spanish)
- Sport Management (English & Spanish)
- Sport Marketing (English & Spanish)
- Sponsorship (English & Spanish)
- Football Business (English & Spanish)
- Course in Strategic Management of Sport Organizations
- Course in Financial Management in Sport Organizations
- Course in Sport Marketing
- Course in Innovation and Entrepreneurship in Sport Organizations
- Course in Sport Facility Management
- Course in Sport Sponsorship I: Strategy
- Course in Leadership in Sport Organizations
- Course in Digital Marketing in Sport
- Course in Data Analytics in Sport
- Course in Sport Media
- Course in People Management in Sport
- Course in Sport Event Management
- Course in Sport Sponsorship II: Activation and Measurement
- Course in Corporate Social Responsibility in Sport
- Course in Fan Engagement
- Course in Sport Management Fundamentals
- Course in Football Business Fundamentals
- Course in Introduction to Fooball Business
- Course in Strategic Planning in Football
- Course in Governance in Sport
- Course in Sport Law
- Course in eSports