Johan Cruyff Institute
Educating the next generation of Leaders in Sport Management
Latest news
- Melissa Wijfje: “I feel I can add value by helping other athletes find a purpose and understand that it’s truly possible to combine sport and studies”
- Cruyff Education Hub in Papendal: where sport and personal development come together
- The change starts here: four Johan Cruyff Institute graduates leading the sports industry
- Sport management: how to choose the right specialization and education for your professional profile
Johan Cruyff Institute's Magazine
Sport Management
- The change starts here: four Johan Cruyff Institute graduates leading the sports industry
- Sport management: how to choose the right specialization and education for your professional profile
- “The University Master’s Degree in Sports Management allows me to complement my profile as an athlete and as a marketing professional”
Sport Marketing
- “At Johan Cruyff Institute, they helped me think strategically about what is truly worthwhile from a business perspective”
- “After starting the master’s program, I stopped seeing sport only as a fan and began to approach it from a professional perspective”
- “I studied for this Master’s degree so that I could remain involved in the world of football in a different capacity”
Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART I
- Ireen Wüst: “Fortunately, athletes can talk about their mental health without fear of being stigmatized”
Football Business
- “I studied for this Master’s degree so that I could remain involved in the world of football in a different capacity”
- League1 Canada Converge 2025: Driving the future of canadian football
- “The Master in Football Business Online gave me a deeper understanding of the mechanics of the football industry”
