Johan Cruyff Institute
Educating the next generation of Leaders in Sport Management
Latest news
- “At Laurel Gaming, we believe that shared experiences are the key to gaming”
- “Barcelona is firmly positioned in Sportech, and this ecosystem is steadily growing”
- “This scholarship is a perfect opportunity to gain training in the football industry and reach the next level”
- Cruyff Network Meeting 2025: together for the future of sport
Johan Cruyff Institute's Magazine
Sport Management
- “Barcelona is firmly positioned in Sportech, and this ecosystem is steadily growing”
- “At Johan Cruyff Institute, I gained a comprehensive and practical knowledge of the sponsorship industry”
- Pedro Jukoski: “Johan Cruyff Institute allowed me to apply my sports management knowledge to the professional world”
Sport Marketing
- “Artificial intelligence represents a great opportunity for the sports industry, both on and off the field”
- The future of sports sponsorship strategies: interview with Sergi Pérez, Sport Sponsorship Manager at Damm Group
- Kate Tellier: Championing the rise of women’s sport by embracing its distinct value proposition
Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART I
- Ireen Wüst: “Fortunately, athletes can talk about their mental health without fear of being stigmatized”
Football Business
- Amstel City FC: football, education, and social impact in Amsterdam
- David Mackalister Silva: “Studying at Johan Cruyff Institute was the best way to prepare for the challenges of the future”
- “The sports industry in Nigeria needs a greater focus on infrastructure development”
