Johan Cruyff Institute
Educating the next generation of Leaders in Sport Management
Latest news
- “Johan Cruyff Institute’s Master’s degree taught me all the dimensions of sport management”
- Amstel City FC: football, education, and social impact in Amsterdam
- David Mackalister Silva: “Studying at Johan Cruyff Institute was the best way to prepare for the challenges of the future”
- TeamNL House: Home of the Dutch team at Paris 2024
Johan Cruyff Institute's Magazine
Sport Management
14-02-2025
“Johan Cruyff Institute’s Master’s degree taught me all the dimensions of sport management”
- TeamNL House: Home of the Dutch team at Paris 2024
- “Cycling can provide greater support to athletes through educational programs like the Master in Sport Business Online at Johan Cruyff Institute”
- Carolina Mariani: “Johan Cruyff Institute helped me understand the importance of continuous improvement and training.”
Sport Marketing
- The future of sports sponsorship strategies: interview with Sergi Pérez, Sport Sponsorship Manager at Damm Group
- Kate Tellier: Championing the rise of women’s sport by embracing its distinct value proposition
- Innovation and Strategy: Aland Becerra and Paola Ricchiuti Triumph in the 2023 Sport Sponsorship MOOC
Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART I
- Ireen Wüst: “Fortunately, athletes can talk about their mental health without fear of being stigmatized”
Football Business
- David Mackalister Silva: “Studying at Johan Cruyff Institute was the best way to prepare for the challenges of the future”
- “The sports industry in Nigeria needs a greater focus on infrastructure development”
- Dino Rossi: “Johan Cruyff Institute is the ideal partner to build capacity in all areas of Canadian football”