Johan Cruyff Institute Amsterdam
Educating the next generation of Leaders in Sport Management
Johan Cruyff Institute's Magazine
Sport Management
- Olympic spirit at Johan Cruyff Institute’s 2023 graduations
- Eva Drummond-De Goede: ‘On the master’s I gained much more confidence in my abilities besides hockey’
- Koen de Kort: ‘Graduating from the Master in Sport Management is like crossing the finish line in the Tour’
Sport Marketing
- The strategy behind Albert Heijn’s sponsorship of the KNVB
- “Good content marketing gives us sustained brand visibility”
- LoL to the rescue in an esports campaign that saves lives
Coaching
- “The Master in Coaching helped me to make the switch to a top sports team”
- “I believe that this program should be the basis of every coach’s training”
- Henk Groener: “A good practice in coaching is to replace exclamation marks with question marks”
Football Business
22-09-2023
Onyekachi Akakem: from humanitarian work in a refugee camp to his dream of becoming a football agent
- Tips and reflections to pass the FIFA Football Agent Examination
- Authentic and outstanding athlete branding – Part II
- Authentic and outstanding athlete branding – Part I
