Johan Cruyff Institute
Educating the next generation of Leaders in Sport Management
Latest news
- Carolina Mariani: “Johan Cruyff Institute helped me understand the importance of continuous improvement and training.”
- “The sports industry in Nigeria needs a greater focus on infrastructure development”
- Johan Cruyff Institute’s The Cruyff Athlete Fund honored with ISTAA Award for Best CSR Initiative
- Johan Cruyff Institute and Universidad Autónoma de Barcelona launch the Brais Méndez Award for the Best Final Degree Project (FDP) in Sports Management
Johan Cruyff Institute's Magazine
Sport Management
- Johan Cruyff Institute and Universidad Autónoma de Barcelona launch the Brais Méndez Award for the Best Final Degree Project (FDP) in Sports Management
- Leading change: Johan Cruyff Institute graduates who are impacting the sports industry
- Johan Cruyff Institute’s Master in Sport Management Online, the best in Europe and 2nd best in the world
Sport Marketing
- Kate Tellier: Championing the rise of women’s sport by embracing its distinct value proposition
- Innovation and Strategy: Aland Becerra and Paola Ricchiuti Triumph in the 2023 Sport Sponsorship MOOC
- What distinguishes Johan Cruyff College from other academic programs for elite athletes
Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART I
- Ireen Wüst: “Fortunately, athletes can talk about their mental health without fear of being stigmatized”
Football Business
- Dino Rossi: “Johan Cruyff Institute is the ideal partner to build capacity in all areas of Canadian football”
- José Luis Beltrán: “The key to the digitalization of football clubs is the constant analysis of the fans, their interests, and needs”
- Johannes Regier: “The idea of focusing on people and instilling values is the most important thing Johan Cruyff Institute has taught me”
