Johan Cruyff Institute
Educating the next generation of Leaders in Sport Management
Latest news
- Students from United World Academy explore the sports industry in Barcelona with Johan Cruyff Institute
- “At Johan Cruyff Institute, I gained a comprehensive and practical knowledge of the sponsorship industry”
- Pedro Jukoski: “Johan Cruyff Institute allowed me to apply my sports management knowledge to the professional world”
- Johan Cruyff Institute at the Integrated Systems Europe (ISE) Show 2025
Johan Cruyff Institute's Magazine
Sport Management
- Pedro Jukoski: “Johan Cruyff Institute allowed me to apply my sports management knowledge to the professional world”
- “Johan Cruyff Institute’s Master’s degree taught me all the dimensions of sport management”
- TeamNL House: Home of the Dutch team at Paris 2024
Sport Marketing
- “Artificial intelligence represents a great opportunity for the sports industry, both on and off the field”
- The future of sports sponsorship strategies: interview with Sergi Pérez, Sport Sponsorship Manager at Damm Group
- Kate Tellier: Championing the rise of women’s sport by embracing its distinct value proposition
Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART I
- Ireen Wüst: “Fortunately, athletes can talk about their mental health without fear of being stigmatized”
Football Business
- David Mackalister Silva: “Studying at Johan Cruyff Institute was the best way to prepare for the challenges of the future”
- “The sports industry in Nigeria needs a greater focus on infrastructure development”
- Dino Rossi: “Johan Cruyff Institute is the ideal partner to build capacity in all areas of Canadian football”
