Johan Cruyff Institute
Educating the next generation of Leaders in Sport Management
Latest news
- “After starting the master’s program, I stopped seeing sport only as a fan and began to approach it from a professional perspective”
- “I studied for this Master’s degree so that I could remain involved in the world of football in a different capacity”
- Cruyffian Coaching: Building effective study coaching for student-athletes, together
- “As a footballer, I have the opportunity to see from the inside everything I studied in the Master in Sport Business Online”
Johan Cruyff Institute's Magazine
Sport Management
- “With the knowledge I gained from the Master in Sport Business Online, I was able to start my own business in the United States”
- How Johan Cruyff Institute graduates are transforming the sports industry
- “The Master in Sport Business Online has equipped me to succeed in any area of the sports industry”
Sport Marketing
- “I studied for this Master’s degree so that I could remain involved in the world of football in a different capacity”
- “As a footballer, I have the opportunity to see from the inside everything I studied in the Master in Sport Business Online”
- Female leadership marks a milestone in the history of Johan Cruyff Institute
Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART I
- Ireen Wüst: “Fortunately, athletes can talk about their mental health without fear of being stigmatized”
Football Business
- League1 Canada Converge 2025: Driving the future of canadian football
- “The Master in Football Business Online gave me a deeper understanding of the mechanics of the football industry”
- Jaime Rioperez: “The biggest change we’re seeing in the football industry is digitalization and the incorporation of new technologies”
