Sport Management
14-09-2026
Johan Cruyff Institute’s Master in Sport Management Online, No. 1 in Europe and No. 2 in the World
- Eelco Groen: “In major sports event management, you have to be able to adapt in seconds”
- Inside dual careers: Blanca Toledano, Andrea Medina and Clara Pérez share their academic journey
- Ante Tomic: “Education is extremely important, not just for athletes, but for everyone”
Sport Marketing
- “At Johan Cruyff Institute, they helped me think strategically about what is truly worthwhile from a business perspective”
- “After starting the master’s program, I stopped seeing sport only as a fan and began to approach it from a professional perspective”
- “I studied for this Master’s degree so that I could remain involved in the world of football in a different capacity”
Coaching
- Sam Parfitt, CEO and founder of The True Athlete Project: “Sport has enormous potential to transform the lives of millions of people”
- Top Athletes Dieke Hendriks and Jetze Plat: Their Journey to Excellent Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
Football Business
- Marian Otamendi, CEO of World Football Summit: “Women bring fresh and highly valuable perspectives to the football industry”
- “The role of the sports agent has evolved significantly in recent years”
- Adrià Carrillo: Inside the Media Partnerships at the FIFA World Cup 2026
Latest News View all
José Luis Hernández Henao is a graduate of the University Master’s Degree in Sports Management Barcelona. After gaining professional experience in the sector, he launched Football Combine Segovia 2026, a sports and social project aimed at identifying, assessing and supporting young football talent from the region. Throughout his career, José Luis Hernández has combined his […]
As part of World Football Summit Madrid, both organizations presented academic scholarships aimed at strengthening the leadership of women professionals in the football industry. As every year, Johan Cruyff Institute and World Football Summit join forces to promote women’s presence in the football industry. In this latest edition, four professionals were selected as scholarship winners […]
A new academic year begins at Johan Cruyff Institute, bringing with it a new generation of students joining an international community united by a shared passion: sports and its professional management. As every year, the start of the academic year represents an opportunity to connect students from different backgrounds and nationalities, share experiences, and embark […]
The 2026 SportBusiness Global rankings recognize Johan Cruyff Institute’s Master’s Degree in Sport Management Online as the No. 1 program in Europe and the No. 2 program in the world among online programs. The Master’s Degree in Sport Management Online at Johan Cruyff Institute, continues to rank among the world’s leading specialized sport management programs, […]
