Education in Sport Management, Sport Marketing, Football Business and Coaching

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Johan Cruyff Institute

Is Sport your Passion? Education in Sports Management. Learn more!

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10-01-2019 Johan Cruyff Institute Amsterdam partners up with MarketingTribune

Students and alumni of the Johan Cruyff Institute will benefit from the alliance with MarketingTribune The Johan Cruyff Institute Amsterdam and MarketingTribune have formed an alliance under which both entities will benefit from special conditions. For example, all alumni of the Johan Cruyff Institute Amsterdam alumni will receive a discount on MarketingTribune-organized events (e.g. the […]

14-12-2018 Johan Cruyff Institute holds intervision session with VVON football trainers

Last month, the Johan Cruyff Institute introduced a large group of VVON-member football trainers to the Cruyffian vision on performing under pressure and leadership Henk Verschuur, manager of the Johan Cruyff Institute Amsterdam and professor of the Master in Coaching, gave 60 football trainers – all of them members of the VVON, the Dutch football […]

06-12-2018 Johan Cruyff Institute present as partner at Best Young Professionals 2018 finale dinner

Henk Verschuur represented the Johan Cruyff Institute as a jury member during the finale dinner of the annual event Best Young Professionals, which was held at the Euromast in Rotterdam Henk Verschuur, manager of the Johan Cruyff Institute Amsterdam and professor of the Master in Coaching and the Master in Sport Management, and also an […]

25-10-2018 “The whole journey of the ’11stedenzwemtocht’ was such a precious experience”

Francien van Kampen talks about her journey as the sponsorship manager of the 11stedenzwemtocht of Olympic open water swimmer Maarten van der Weijden The picture of two extremely wrinkled feet on a stretcher is still in everybody’s mind. An image full of meaning. An image with a story. Last summer, Maarten van der Weijden swam […]