Sport Management
01-07-2026
Inside dual careers: Blanca Toledano, Andrea Medina and Clara Pérez share their academic journey
- Ante Tomic: “Education is extremely important, not just for athletes, but for everyone”
- Johan Cruyff Institute: how to develop talent in Sport Management
- Why sport business is a great entry point into the sports industry
Sport Marketing
- “At Johan Cruyff Institute, they helped me think strategically about what is truly worthwhile from a business perspective”
- “After starting the master’s program, I stopped seeing sport only as a fan and began to approach it from a professional perspective”
- “I studied for this Master’s degree so that I could remain involved in the world of football in a different capacity”
Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART I
- Ireen Wüst: “Fortunately, athletes can talk about their mental health without fear of being stigmatized”
Latest News View all
Brendan Teeling, Zachary Ellis-Hayden, Amal Chauhan, and Ashley Gooch are the Canadian sports professionals awarded scholarships to further their development in the sports industry beyond the pitch. The third edition of the Johan Cruyff Institute and Premier Soccer Leagues Canada scholarship program has announced its recipients. Coaches, players, and club executives from football clubs affiliated […]
The 2026 academic year came to a close at Johan Cruyff Institute with its graduation ceremony in Barcelona, a special occasion to celebrate the achievements of its students and the exciting professional opportunities that lie ahead. The end of another academic year brought together the Johan Cruyff Institute community for an evening of celebration. Held […]
Maria Paz Lunghi (field hockey), Ian Soler Pino, Macarena Sánchez, Elianny Mujica Weffer, Mario Žebić, Clifton Miheso (soccer), Hinako Funatsuki (futsal), Leon Felderer (luge), Kayla Alexander (basketball), Sofia Cabrera (modern pentathlon), Mikhail Kukushkin (tennis), Amaia Erbina (rugby), and Michele Baranowicz (volleyball) have been awarded scholarships by Johan Cruyff Institute to pursue sport management studies through […]
Johan Cruyff Institute and World Football Summit are launching a new edition of their scholarship program aimed at fostering female leadership in the football industry As part of a joint initiative to support the professional development of future leaders in the sports sector, Johan Cruyff Institute and World Football Summit (WFS) announce the launch of […]
