Sport Management
- Why sport business is a great entry point into the sports industry
- Cruyff Education Hub in Papendal: where sport and personal development come together
- The change starts here: four Johan Cruyff Institute graduates leading the sports industry
Sport Marketing
- “At Johan Cruyff Institute, they helped me think strategically about what is truly worthwhile from a business perspective”
- “After starting the master’s program, I stopped seeing sport only as a fan and began to approach it from a professional perspective”
- “I studied for this Master’s degree so that I could remain involved in the world of football in a different capacity”
Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART I
- Ireen Wüst: “Fortunately, athletes can talk about their mental health without fear of being stigmatized”
Football Business
- Football Business: Reading the game to manage the industry
- Johan Cruyff Institute and World Football Summit announce a new edition of their Scholarship Program to promote female leadership
- Jorge Giordano Director of National Teams at the Uruguayan Football Association (AUF): “Football is one sport, and management is another sport”
Latest News View all
Maria Paz Lunghi (field hockey), Ian Soler Pino, Macarena Sánchez, Elianny Mujica Weffer, Mario Žebić, Clifton Miheso (soccer), Hinako Funatsuki (futsal), Leon Felderer (luge), Kayla Alexander (basketball), Sofia Cabrera (modern pentathlon), Mikhail Kukushkin (tennis), Amaia Erbina (rugby), and Michele Baranowicz (volleyball) have been awarded scholarships by Johan Cruyff Institute to pursue sport management studies through […]
Johan Cruyff Institute and World Football Summit are launching a new edition of their scholarship program aimed at fostering female leadership in the football industry As part of a joint initiative to support the professional development of future leaders in the sports sector, Johan Cruyff Institute and World Football Summit (WFS) announce the launch of […]
After the success of the first Cruyff Education Hub in Heerenveen, a second one will open in Papendal, offering athletes, educational institutions, and sports professionals a place to study, learn, and connect The Cruyff Education Hub in Papendal will be located at the beating heart of Dutch elite sports. Following the launch of the first […]
The new blended program, delivered at the Cruyff Education Hub in Heerenveen, combines marketing, branding, and decision-making to prepare athletes and professionals for the commercial future of sports organizations Johan Cruyff Institute launches Professional Certificate in Sport Marketing and Brand Management Blended Heerenveen, a program designed for athletes and professionals in the sector who want […]
