Sport Management
- Inside dual careers: Blanca Toledano, Andrea Medina and Clara Pérez share their academic journey
- Ante Tomic: “Education is extremely important, not just for athletes, but for everyone”
- Johan Cruyff Institute: how to develop talent in Sport Management
Sport Marketing
- “At Johan Cruyff Institute, they helped me think strategically about what is truly worthwhile from a business perspective”
- “After starting the master’s program, I stopped seeing sport only as a fan and began to approach it from a professional perspective”
- “I studied for this Master’s degree so that I could remain involved in the world of football in a different capacity”
Coaching
- Top Athletes Dieke Hendriks and Jetze Plat: Their Journey to Excellent Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART I
Football Business
- Marian Otamendi, CEO of World Football Summit: “Women bring fresh and highly valuable perspectives to the football industry”
- “The role of the sports agent has evolved significantly in recent years”
- Adrià Carrillo: Inside the Media Partnerships at the FIFA World Cup 2026
Latest News View all
Eliany Escalante, Chiara Bacigalupo, Lorena Cuevas, and Sandra Mulendema have been selected to receive academic scholarships awarded by Johan Cruyff Institute and World Football Summit, an initiative designed to support the development and leadership of women professionals in the football industry. Following a competitive selection process, four outstanding professionals have been chosen to enroll in […]
Johan Cruyff Institute will award scholarships to Dutch clubs PSV and AZ, which will compete in the upcoming edition of the Johan Cruyff Shield. The 30th edition of the Johan Cruyff Shield will take place on August 2 at Philips Stadion in Eindhoven. The match, in this edition between PSV and AZ, is the Dutch […]
Brendan Teeling, Zachary Ellis-Hayden, Amal Chauhan, and Ashley Gooch are the Canadian sports professionals awarded scholarships to further their development in the sports industry beyond the pitch. The third edition of the Johan Cruyff Institute and Premier Soccer Leagues Canada scholarship program has announced its recipients. Coaches, players, and club executives from football clubs affiliated […]
The 2026 academic year came to a close at Johan Cruyff Institute with its graduation ceremony in Barcelona, a special occasion to celebrate the achievements of its students and the exciting professional opportunities that lie ahead. The end of another academic year brought together the Johan Cruyff Institute community for an evening of celebration. Held […]
