Sport Management
14-09-2026
Johan Cruyff Institute’s Master in Sport Management Online, No. 1 in Europe and No. 2 in the World
- Eelco Groen: “In major sports event management, you have to be able to adapt in seconds”
- Inside dual careers: Blanca Toledano, Andrea Medina and Clara Pérez share their academic journey
- Ante Tomic: “Education is extremely important, not just for athletes, but for everyone”
Sport Marketing
- “At Johan Cruyff Institute, they helped me think strategically about what is truly worthwhile from a business perspective”
- “After starting the master’s program, I stopped seeing sport only as a fan and began to approach it from a professional perspective”
- “I studied for this Master’s degree so that I could remain involved in the world of football in a different capacity”
Coaching
- Sam Parfitt, CEO and founder of The True Athlete Project: “Sport has enormous potential to transform the lives of millions of people”
- Top Athletes Dieke Hendriks and Jetze Plat: Their Journey to Excellent Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
Football Business
- Marian Otamendi, CEO of World Football Summit: “Women bring fresh and highly valuable perspectives to the football industry”
- “The role of the sports agent has evolved significantly in recent years”
- Adrià Carrillo: Inside the Media Partnerships at the FIFA World Cup 2026
Latest News View all
One of the continent’s leading sports industry events, SPORTBIZ EUROPE, held a new edition in Barcelona, with Johan Cruyff Institute as a Learning Partner. As every year since 2020, Johan Cruyff Institute participated as a Learning Partner of SPORTBIZ EUROPE, the meeting point for the sports business sector. Over four days, the event’s sixth edition […]
Johan Cruyff Institute celebrated the graduation of its online programs, highlighting the students’ dedication and camaraderie and taking pride in continuing to educate professionals in the sports industry. As every year, a new generation of future sports industry leaders gathered to celebrate the graduation of Johan Cruyff Institute’s online programs. The event took place in […]
Johan Cruyff Institute’s sports talent development platform, Step Day, held its ninth edition, bringing together students, companies in the sports sector, and industry professionals. Held as part of SPORTBIZ Europe, the ninth edition of Step Day aimed to help Johan Cruyff Institute students enter the job market. This was the largest edition to date, with […]
On Thursday, October 1, Cruyff Alumni and former elite athletes Myrthe Schoot, Stan Pijnenburg and Melissa Wijfje officially opened the Cruyff Education Hub at Sportcentrum Papendal. The Cruyff Education Hub officially opened its doors at Papendal. The new Hub offers a multifunctional space where education and sport come together, right at the heart of the […]
