Sport Management
- Olympic spirit at Johan Cruyff Institute’s 2023 graduations
- Eva Drummond-De Goede: ‘On the master’s I gained much more confidence in my abilities besides hockey’
- Koen de Kort: ‘Graduating from the Master in Sport Management is like crossing the finish line in the Tour’
Sport Marketing
- The strategy behind Albert Heijn’s sponsorship of the KNVB
- “Good content marketing gives us sustained brand visibility”
- LoL to the rescue in an esports campaign that saves lives
Coaching
- “The Master in Coaching helped me to make the switch to a top sports team”
- “I believe that this program should be the basis of every coach’s training”
- Henk Groener: “A good practice in coaching is to replace exclamation marks with question marks”
Football Business
22-09-2023
Onyekachi Akakem: from humanitarian work in a refugee camp to his dream of becoming a football agent
- Tips and reflections to pass the FIFA Football Agent Examination
- Authentic and outstanding athlete branding – Part II
- Authentic and outstanding athlete branding – Part I
Latest News View all
Johan Cruyff Institute and CM.com Circuit Zandvoort announce a collaboration agreement to promote the exchange and development of talent and opportunities in sport management Johan Cruyff Institute and the CM.com Circuit Zandvoort, the iconic race track in the history of motorsports in the Netherlands, have signed a collaboration agreement with the aim of exchanging and […]
The application period for the Telesport scholarship is open for (former) athletes, interested in studying the Master in Sport Management at the Johan Cruyff Institute Amsterdam Telesport is offering a scholarship for the Master in Sport Management for the 2023-2024 academic year at the Johan Cruyff Institute in Amsterdam. (Former) athletes have until July 1, […]
Mariël Koerhuis, general manager of Johan Cruyff Institute, will bring the mission of Johan Cruyff Institute and the importance of dual careers for athletes to the EuroHockey Equally Amazing Executive Leadership Forum in Brussels The European Hockey Federation (EHF) is hosting the EuroHockey Equally Amazing Executive Leadership Forum from March 24-26 in Brussels, an international […]
Graduates and (former) employees will celebrate the Cruyff Academic Legacy at the Cruyff Alumni Meeting on March 17 in Amsterdam, to reconnect for the future and discuss on diversity and inclusion in sport For many graduates of the Cruyff Academic network, their days as a student are one of the most important stages of their […]
