Sport Management
- “The dual career should be part of the standard services for athletes, just like the dietitian and physiotherapist”
- Olympic spirit at Johan Cruyff Institute’s 2023 graduations
- Eva Drummond-De Goede: ‘On the master’s I gained much more confidence in my abilities besides hockey’
Sport Marketing
- The strategy behind Albert Heijn’s sponsorship of the KNVB
- “Good content marketing gives us sustained brand visibility”
- LoL to the rescue in an esports campaign that saves lives
Coaching
- Raed Bko: “The future belongs to those who believe in themselves, work hard, and have the patience to achieve their goals”
- When it Comes to Interpersonal Conflict, Our Bodies Keep the Score
- A salutogenic approach to wellbeing
Football Business
22-09-2023
Onyekachi Akakem: from humanitarian work in a refugee camp to his dream of becoming a football agent
- Tips and reflections to pass the FIFA Football Agent Examination
- Authentic and outstanding athlete branding – Part II
- Authentic and outstanding athlete branding – Part I
Latest News View all
Almost 30 club academies from across Europe will be united this week as representatives embark on their ECA Academy Management Programme (AMP) learning journeys The ECA AMP, which is being delivered in collaboration with Johan Cruyff Institute, is a blended executive education programme designed to meet the specific needs and goals of its bespoke audience. […]
Managers and executives of our Dutch academic network participate in an intense and enriching two-day meeting in Barcelona focused on the dual career of elite athletes and on strengthening the academic legacy of Johan Cruyff November is marked every year in the diary of the managers of Johan Cruyff College and Johan Cruyff Academy in […]
Felipe Borges, Joan Amigó and Alejandro Velazco (handball), Eva Aguirre (rugby), Tomás Morales (judo), Julia Mora and Androniki Michalopoulou (football) and Elisabeth Maier (skeleton) are the athletes awarded scholarships from The Cruyff Athlete Fund to study sport management at Johan Cruyff Institute This academic year 2023-24, Johan Cruyff Institute welcomes eight international athletes who have […]
Academy Directors and managers from clubs across Europe are being invited to join a brand-new initiative from ECA in collaboration with Johan Cruyff Institute which launches this autumn The ECA Academy Management Programme (AMP) is aimed at elevating and inspiring the next generation of directors and those in management positions within European club academies and […]
