Sport Management
- Cruyff Education Hub in Papendal: where sport and personal development come together
- The change starts here: four Johan Cruyff Institute graduates leading the sports industry
- Sport management: how to choose the right specialization and education for your professional profile
Sport Marketing
- “At Johan Cruyff Institute, they helped me think strategically about what is truly worthwhile from a business perspective”
- “After starting the master’s program, I stopped seeing sport only as a fan and began to approach it from a professional perspective”
- “I studied for this Master’s degree so that I could remain involved in the world of football in a different capacity”
Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART I
- Ireen Wüst: “Fortunately, athletes can talk about their mental health without fear of being stigmatized”
Football Business
- Jorge Giordano Director of National Teams at the Uruguayan Football Association (AUF): “Football is one sport, and management is another sport”
- “I studied for this Master’s degree so that I could remain involved in the world of football in a different capacity”
- League1 Canada Converge 2025: Driving the future of canadian football
Latest News View all
Johan Cruyff Institute and World Football Summit are launching a new edition of their scholarship program aimed at fostering female leadership in the football industry As part of a joint initiative to support the professional development of future leaders in the sports sector, Johan Cruyff Institute and World Football Summit (WFS) announce the launch of […]
After the success of the first Cruyff Education Hub in Heerenveen, a second one will open in Papendal, offering athletes, educational institutions, and sports professionals a place to study, learn, and connect The Cruyff Education Hub in Papendal will be located at the beating heart of Dutch elite sports. Following the launch of the first […]
The new blended program, delivered at the Cruyff Education Hub in Heerenveen, combines marketing, branding, and decision-making to prepare athletes and professionals for the commercial future of sports organizations Johan Cruyff Institute launches Professional Certificate in Sport Marketing and Brand Management Blended Heerenveen, a program designed for athletes and professionals in the sector who want […]
Over 70 representatives from Cruyff Education attended the premiere of “Cruyff”, a new four-part documentary about the legendary footballer On the evening of Saturday, March 21, 2026, the Johan Cruyff Arena was almost completely full for the premiere of “Cruyff“, a four-part docuseries that presents the legendary footballer in a whole new light. More than […]
