Sport Management
14-02-2025
“Johan Cruyff Institute’s Master’s degree taught me all the dimensions of sport management”
- TeamNL House: Home of the Dutch team at Paris 2024
- “Cycling can provide greater support to athletes through educational programs like the Master in Sport Business Online at Johan Cruyff Institute”
- Carolina Mariani: “Johan Cruyff Institute helped me understand the importance of continuous improvement and training.”
Sport Marketing
- The future of sports sponsorship strategies: interview with Sergi Pérez, Sport Sponsorship Manager at Damm Group
- Kate Tellier: Championing the rise of women’s sport by embracing its distinct value proposition
- Innovation and Strategy: Aland Becerra and Paola Ricchiuti Triumph in the 2023 Sport Sponsorship MOOC
Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART I
- Ireen Wüst: “Fortunately, athletes can talk about their mental health without fear of being stigmatized”
Football Business
- David Mackalister Silva: “Studying at Johan Cruyff Institute was the best way to prepare for the challenges of the future”
- “The sports industry in Nigeria needs a greater focus on infrastructure development”
- Dino Rossi: “Johan Cruyff Institute is the ideal partner to build capacity in all areas of Canadian football”
Latest News View all
Held in Madrid, the Fitur Sports fair is a platform for exchange that aims to connect tourism and sport, exploring trends and opportunities in the sector In recent years, sports tourism has positioned itself as a key industry with significant growth potential in Spain. According to data from the Ministry of Education, Culture, and Sport, […]
At the ISTAA Awards for Excellence 2024, Johan Cruyff Institute was recognized in the Corporate Social Responsibility (CSR) category for its The Cruyff Athlete Fund scholarship program. This initiative enables athletes to continue their education and facilitates their transition into sports management roles The award highlights the commitment of Johan Cruyff Institute to CSR through […]
Brais Méndez, Real Sociedad player, lends his name to the Award for the Best Final Degree Project (FDP) in Sports Management, an initiative aimed at promoting academic excellence and innovation in the field To encourage talent in the sports industry, Johan Cruyff Institute and Universidad Autónoma de Barcelona (UAB) have announced the Brais Méndez Award […]
Following the success of the first season, Johan Cruyff Institute and the Spanish Basketball Federation (acb) have launched the second, improved, and revised edition of the academic program for the professional development of players and former players A year ago, Johan Cruyff Institute and acb introduced the first specialized academic training program designed specifically to […]