Sport Management
10-04-2026
The change starts here: four Johan Cruyff Institute graduates leading the sports industry
- Sport management: how to choose the right specialization and education for your professional profile
- “The University Master’s Degree in Sports Management allows me to complement my profile as an athlete and as a marketing professional”
- “With the knowledge I gained from the Master in Sport Business Online, I was able to start my own business in the United States”
Sport Marketing
- “After starting the master’s program, I stopped seeing sport only as a fan and began to approach it from a professional perspective”
- “I studied for this Master’s degree so that I could remain involved in the world of football in a different capacity”
- “As a footballer, I have the opportunity to see from the inside everything I studied in the Master in Sport Business Online”
Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART I
- Ireen Wüst: “Fortunately, athletes can talk about their mental health without fear of being stigmatized”
Football Business
- “I studied for this Master’s degree so that I could remain involved in the world of football in a different capacity”
- League1 Canada Converge 2025: Driving the future of canadian football
- “The Master in Football Business Online gave me a deeper understanding of the mechanics of the football industry”
Latest News View all
The new blended program, delivered at the Cruyff Education Hub in Heerenveen, combines marketing, branding, and decision-making to prepare athletes and professionals for the commercial future of sports organizations Johan Cruyff Institute launches Professional Certificate in Sport Marketing and Brand Management Blended Heerenveen, a program designed for athletes and professionals in the sector who want […]
Over 70 representatives from Cruyff Education attended the premiere of “Cruyff”, a new four-part documentary about the legendary footballer On the evening of Saturday, March 21, 2026, the Johan Cruyff Arena was almost completely full for the premiere of “Cruyff“, a four-part docuseries that presents the legendary footballer in a whole new light. More than […]
Two representatives from UAARE visited the Cruyff Education Hub in Heerenveen to learn more about how it operates, the educational pathways it offers, and its partnerships with academic institutions On Friday, March 20, the Cruyff Education Hub in Heerenveen hosted Fábio Ribeiro and João Fernandes, representatives of UAARE, a program run by Portugal’s Ministry of […]
Both institutions have signed a strategic collaboration agreement to launch three new academic programs designed to educate the next generation of leaders in the global sports industry Building on Johan Cruyff’s philosophy of leadership, innovation and global vision, this collaboration enables Johan Cruyff Institute and UCFB to offer a wide range of educational programmes aimed […]
