The International School of Management (ISM) will host the ISM Sport Business Forum 2025 on October 9 in Dortmund, Germany. The event will explore how digitalization, shifting social values, and new communication channels are reshaping the sponsorship landscape in the sports industry
Digital transformation and emerging technologies have significantly boosted sports sponsorship, with the global market expected to surpass 70 billion dollars in 2025. In this context, the Forum will bring together leading professionals, sports clubs, federations, and agencies to discuss current trends and share best practices. Representing Johan Cruyff Institute, Jeroen van Iersel, professor of Sports Marketing, will deliver a keynote based on his experience as Communication and Marketing Manager at Circuit Zandvoort. In addition to conferences and panel discussions, the event will offer networking opportunities for participants.
“For Johan Cruyff Institute, being part of this forum means contributing to the global conversation about the future of sports sponsorship. Our mission is to empower professionals with knowledge and vision, so they can lead change in a fast-evolving industry,” said Edgar Romero, Global Corporate Relations Manager at Johan Cruyff Institute.
Daisuke Motoki, Vice President Corporate Relations & Managing Director, describes the value of this event for students seeking to enter the sports sector: “For ISM students and partners alike, the Sport Business Forum is a valuable platform to exchange ideas, gain industry insights, and build meaningful connections. It bridges academic learning with real-world practice and strengthens the network that drives the future of sports business.”
The ISM Sport Business Forum 2025 promises to be a key meeting point for those who seek to understand, innovate, and shape the next era of sports sponsorship. Attendance is free, and registration is available at this link.
