The event, centered on sports management, will feature faculty and speakers from Johan Cruyff Institute, offering lectures on various aspects of the sports industry
From October 18-20, Sport Fest Poreč, a sports forum that combines education, entertainment, and business in one space, will take place in Poreč, Croatia. This event will serve as a meeting point for athletes, professionals, and companies in the sports sector. Among the sports personalities participating are Davor Komar, Croatian Paralympic athlete; Velimir Zajec, president of Dinamo Zagreb; and Maja Poljak, volleyball player and member of the Croatian Olympic team.
Aida Šehić, international agent for Johan Cruyff Institute in Croatia, highlighted the relevance of Sport Fest Poreč for the growth of the sports industry in the country: “All of us involved in organizing the forum believe that it will be a significant step forward for the entire Croatian sports community. I am very excited and honored to have the opportunity to share the knowledge and values of Johan Cruyff Institute with sports professionals in Croatia.”
Through a series of lectures, panel discussions, and workshops, participants will have the opportunity to learn, exchange experiences, and explore the latest industry trends. Specialists from Johan Cruyff Institute will aim to inspire attendees to become leaders in the sports sector and enhance their skills and knowledge.
- Marco Mazzi, a sports event expert and travel manager with 18 years of experience working with national and international Olympic federations, will deliver a masterclass on the benefits and legacy of international sporting events and how to prepare a destination to host such events.
- Jordi Viñas, an expert in sports management and founder of Itik Consultoría Esport y Lleure SL, is the author of numerous studies on the sports system. In his masterclass, Jordi will address strategic planning as a key factor in the success of sports organizations.
- Edgar Romero Jara, Head of Corporate Relations at Johan Cruyff Institute, brings extensive experience managing global partnerships in Europe, the USA, and LATAM. In his masterclass, Edgar will present the latest trends in the sports industry, offering valuable insights on strategic alliances, sponsorships, events, and international expansion.
- Carlos Arranz, commercial and marketing director at Real Zaragoza, has over 15 years of experience in marketing and advertising. In his masterclass, Carlos will explain how to implement innovative marketing strategies to increase visibility and fan engagement, as well as manage sponsorships that generate value for clubs.
- Roman Pascual, Sales Manager at Johan Cruyff Institute, will share his expertise in sales management and business development in the sports sector. During his masterclass, Roman will discuss key strategies for identifying growth opportunities, optimizing customer relationships, and maximizing commercial performance in the sports environment. He will also explore how sports institutions can adapt to current market trends and establish effective connections to drive global expansion and success.
In addition to the conferences, Sport Fest Poreč will include a professional trade show, providing an ideal setting for networking, and a fitness area where visitors can participate in various sports activities. In short, it is an essential event for sports industry professionals who wish to update their knowledge in sports management, offering an in-depth analysis of current and future trends in the sector.
