Johan Cruyff Institute, academic partner of the National Sport Expo in Amsterdam

Johan Cruyff Institute will be present at the Amsterdam ArenA with a stand and a workshop by Henk Groener, professor of the Master in Coaching and head coach of the German women’s national handball team

Johan Cruyff Institute will have a double presence at the first edition of the National Sport Expo in Amsterdam, which will be held on May 15 and 16 at the Amsterdam ArenA, the Ajax stadium that will be called the Johan Cruyff ArenA from next season 2018-2019.

As academic partner of the event, Johan Cruyff Institute will have a stand offering information about all its programs in Sport Management, Sport Marketing and Sponsorship, Football Business and Coaching. All the attendees will also have the opportunity to attend a live workshop on Wednesday May 16, offered by Henk Groener, professor of the Master in Coaching at Johan Cruyff Institute Amsterdam and head coach of the German women’s national handball team.

Henk Groener will speak from 1 pm–2 pm about team dynamics according to his own and successful experience. “In my opinion, a good coach is someone who uses his own qualities to help the person he coaches to achieve personal goals,” says Henk. “I therefore continually challenge my students and my team to replace the exclamation marks in their lives with question marks and then answer these questions. I also want to place the responsibility for their development and performance where it belongs—on themselves.”

Students, alumni and staff of Johan Cruyff Institute can access the Expo with interesting discounts.

STUDY WITH US, OUR PROGRAMS IN ENGLISH IN AMSTERDAM

Johan Cruyff Institute Amsterdam uses a rich learning environment that fosters educational tools based on a student interaction model. We aim for a mix of students from sports and business sectors, which also enables students to share their unique experiences and learn from each other. Through ‘Cruyffian’ teaching methods the students will engage actively in creative challenges that require effort, commitment and intuitive thinking. Visit the web pages to find out more about these programs, which we deliver in English:

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