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Celebrating 10 Years of Johan Cruyff Academy Groningen at the New Cruyff Education Hub Heerenveen
Third-year students of Johan Cruyff Academy Groningen led a memorable 10th anniversary event at the new Cruyff Education Hub Heerenveen, uniting past and current students, families, and sports professionals On Wednesday, March 11, 2026, Johan Cruyff Academy Groningen celebrated its 10th anniversary at the new Cruyff Education Hub in Heerenveen. Third-year students took the lead […]
First Cruyff Education Hub in Heerenveen: where sport and education inspire each other
Inspired by the philosophy and values of Cruyff Education, the Hub offers athletes, educational institutions and sport professionals a place to study, teach and build networks On Thursday, December 3, the first Cruyff Education Hub was inaugurated in the city of Heerenveen (The Netherlands). It is an innovative space located in Cunabula, the elite sport […]
Johan Cruyff Institute will be present for the second year at Sport Fest Porec, a forum focused on the sports industry in Croatia
The event, centered on sports management, will combine conferences, exhibitions, and even live competitions. Johan Cruyff Institute speakers will deliver presentations on various aspects of the sports industry Sport Fest Poreč will take place from October 16 to 18, bringing together education, entertainment, and business in one space. Organized since 2019, the event is one […]
Shaping the Future of Sports Sponsorship: Johan Cruyff Institute at ISM Sport Business Forum 2025
The International School of Management (ISM) will host the ISM Sport Business Forum 2025 on October 9 in Dortmund, Germany. The event will explore how digitalization, shifting social values, and new communication channels are reshaping the sponsorship landscape in the sports industry Digital transformation and emerging technologies have significantly boosted sports sponsorship, with the global […]








