Education in Sport Management, Sport Marketing and Football Business

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David Mackalister Silva: “Studying at Johan Cruyff Institute was the best way to prepare for the challenges of the future”

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David Mackalister Silva is the captain of Millonarios FC, a Colombian first-division club. Alongside his football career, he completed the Master in Football Business Online at Johan Cruyff Institute With a 20-year career, David Mackalister Silva has been a key figure in Colombian football, recognized for his leadership on the field and deep commitment to […]

“Artificial intelligence represents a great opportunity for the sports industry, both on and off the field”

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Víctor Alvarado is a professor at Johan Cruyff Institute in Mexico and a professional with an extensive background in the sports industry. In this interview, he discusses how new technologies are transforming the way sports clubs and organizations operate and relate to their audiences Victor Alvarado has extensive experience in the sports industry, including ten […]

Joyce van Kooten and Edzard Zeinstra: “Personalized learning and formative assessment are the two pillars of educational innovation”

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Joyce van Kooten and Edzard Zeinstra, professors at Johan Cruyff Academy Amsterdam, analyze the key innovations in education for top-level athletes that have been recently implemented The continuous evolution of the sports industry demands constant updates to educational programs to incorporate new trends, technologies, and best practices. In response, Johan Cruyff Academy in Amsterdam has […]

Graduation 2024 of the online programs: a celebration of hard work, effort, and fellowship

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Johan Cruyff Institute celebrated the graduation of its online programs, highlighting the effort and fellowship of the students while honoring the legacy of Johan Cruyff A new generation of future leaders in the sports industry enjoyed the graduation ceremony at the Joan Antoni Samaranch Olympic and Sports Museum, located in Barcelona’s Montjuïc neighborhood. In this […]