Education in Sport Management, Sport Marketing, Football Business and Coaching

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KNZB and Johan Cruyff Institute join forces in new partnership

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The KNZB and Johan Cruyff Institute have become official corporate partners through the signing of an academic collaboration agreement The Royal Dutch Swimming Association, the KNZB, and Johan Cruyff Institute have signed a collaboration agreement to reinforce each other in academic matters and also contribute to offer in  practical educational guidance for professionals in the […]

Troy Douglas gets Ajax to sprint

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AFC Ajax has added Troy Douglas to its technical team. Troy is an Olympic sprinter from Bermuda who studied the Master in Coaching at the Johan Cruyff Institute, and whose style of coaching conforms to the principles of performance coaching “We coaches really need this program.” With this conviction, Troy Douglas defines his experience on […]

Van der Maarel: “I feel a strong need for personal development”

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FC Utrecht icon Mark van der Maarel studied the Master in Sport Management at the Johan Cruyff Institute in 2017 and wrote this column for Telesport* As a football nation, I have the feeling that we have been a little spoiled by the successes of the past. But they don’t offer any guarantees for the […]

More than 400 VVON coaches participate in Johan Cruyff Institute webinar

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Johan Cruyff Institute has given a large group of VVON members more insight into the Cruyffian vision on performance under pressure and leadership during a two-session webinar More than 400 members of the VVON, the Dutch football coaches union and official partner of Johan Cruyff Institute since 2019, came together digitally at the end of […]