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Aina Moya and Žiga Jug, winners of the 2024 Sports Sponsorship MOOC
The jury selected their projects as the winners of the 2024 Sports Sponsorship MOOC, awarding them a scholarship to enroll in the Postgraduate Diploma in Sport Marketing and Sponsorship Online at Johan Cruyff Institute Each year, Johan Cruyff Institute and the Universitat Autònoma de Barcelona, the academic partner of the University Master’s Degree in Sport […]
Young talent and the sports industry came together at the First SPORTS BUSINESS Job Fair
With over 400 students from 12 academic institutions and more than 30 sports organizations, the first edition of the SPORTS BUSINESS Job Fair was held in Barcelona, organized by Johan Cruyff Institute and Impulsyn The first edition of the SPORTS BUSINESS Job Fair brought together young talent and top brands from the sports sector, offering […]
David Mackalister Silva: “Studying at Johan Cruyff Institute was the best way to prepare for the challenges of the future”
David Mackalister Silva is the captain of Millonarios FC, a Colombian first-division club. Alongside his football career, he completed the Master in Football Business Online at Johan Cruyff Institute With a 20-year career, David Mackalister Silva has been a key figure in Colombian football, recognized for his leadership on the field and deep commitment to […]
“Artificial intelligence represents a great opportunity for the sports industry, both on and off the field”
Víctor Alvarado is a professor at Johan Cruyff Institute in Mexico and a professional with an extensive background in the sports industry. In this interview, he discusses how new technologies are transforming the way sports clubs and organizations operate and relate to their audiences Victor Alvarado has extensive experience in the sports industry, including ten […]
