Loughborough University and Johan Cruyff Institute have agreed a partnership to improve professional standards in the sports industry
The collaboration will see both institutions deliver unique online training programs, presenting delegates with the necessary knowledge, skills, and expertise to further their education in the sector.
Since launching in 2002, Johan Cruyff Institute, founded by the iconic footballer, has educated athletes, sport managers and other professionals in sport management, sport marketing and sponsorship, football business and coaching.
Dean of Loughborough’s School of Sport, Exercise and Health Sciences, Professor Mark Lewis, said: “We are thrilled to be collaborating with Johan Cruyff Institute to offer completely unique programs to professionals in the sports industry. The courses aimed specifically at those in the sports sector will no doubt help harness key knowledge and skills and raise professional standards across the board. It’s an immensely positive step to see two world-leading institutions come together to offer delegates the best of our shared expertise.” The two institutions will also develop a bespoke online executive program for sports agents.
“It’s an immensely positive step to see two world-leading institutions come together to offer delegates the best of our shared expertise” – Mark Lewis, Dean of Loughborough’s School of Sport, Exercise and Health Sciences
This will aim to help participants develop a comprehensive understanding of what it means to be an agent in practice. More details on this specific initiative will be released in due course.
Mariël Koerhuis, general manager of Johan Cruyff Institute, added: “It is an honor for Johan Cruyff Institute to collaborate with Loughborough University in the development of sports professionals.Their academic rigor and teaching quality, together with our expertise from the world of sport, are a firm basis for jointly developing new training solutions adapted to the professional reality of the international sports industry.”
“It is an honor for Johan Cruyff Institute to collaborate with Loughborough University in the development of sports professionals” – Mariël Koerhuis, general manager of Johan Cruyff Institute
More information about Loughborough University
Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines. It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2022 QS World University Rankings and University of the Year for Sport by The Times and Sunday Times University Guide 2022.
Loughborough is in the top 10 of every national league table, being ranked 7th in The UK Complete University Guide 2022, and 10th in both the Guardian University League Table 2022 and The Times and Sunday Times University Guide 2022.
The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.