Borussia Dortmund and Johan Cruyff Institute boost coaching techniques within BVB Academy

30 students and alumni of the Master in Coaching visited the Borussia Dortmund’s youth academy, the so-called BVB Academy, to boost their own coaching techniques

A total of 25 trainers and coaches from the Borussia Dortmund youth academy, the so-called BVB Academy, and 30 students and alumni of the Master in Coaching of the Johan Cruyff Institute participate in a unique experience thanks to the collaboration agreement reached by both entities. They enjoy two days working together to develop, strengthen and inspire each other in the field of coaching.

At the end of April, 30 students and alumni of the Master in Coaching visited the German Ruhr area. The day was organized at the training complex of the Borussia Dortmund Academy, where the professionals of the club told them all the ins and outs of how the youth academy is managed and their vision on talent development. The day existed out of several presentations, an active program on the pitch and a tour over the youth academy, the football school and the stadium.

A month earlier, the coaches of the BVB Academy had already traveled to Amsterdam to immerse themselves in Johan Cruyff’s ideas about team dynamics and leadership. Two professors of the Master in Coaching, Henk Groener, who is currently the head coach of the German women’s handball team, and Henk Verschuur, the manager of Johan Cruyff Institute in Amsterdam, taught the coaches ‘Cruyffian’ techniques in these two subjects.

Coaching Borussia Dortmund - Johan Cruyff Institute

Dennis Horschig, one of the participating coaches looks back on an educational day. “I learned that I am in the middle of everything and that each player also has his own centre. It was very interesting to learn more about this. Especially how to communicate about it and how to define goals for a team. The most important thing I want to remember is that you have to reflect yourself as a coach, all the time. I will definitely implement this into my career as a trainer.”

Coaches Christian Diercks and Markus Pasdzior agree with their colleague. “We had very high expectations of this day. The content of the workshops raised our awareness of our behaviour as a coach as well as a person in regards to team structure and working as a team. We look back to a very inspiring day.”


Johan Cruyff Institute Amsterdam uses a rich learning environment that fosters educational tools based on a student interaction model. We aim for a mix of students from sports and business sectors, which also enables students to share their unique experiences and learn from each other. Through ‘Cruyffian’ teaching methods the students will engage actively in creative challenges that require effort, commitment and intuitive thinking. Visit the web pages to find out about our programs, which we deliver in English:

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