Johan Cruyff Institute, partner of IEG’s Annual Conference in Chicago

Exclusive discounts for Johan Cruyff Institute students and alumni to attend IEG 2018 in Chicago, a four-day conference with experts in sport marketing and sponsorship

From April 8 to 11, the Sheraton Grand Chicago hotel will host the 35th edition of the IEG Annual Conference, a congress dedicated to sport marketing and sponsorship in which the Johan Cruyff Institute will be a partner. A hundred specialist speakers in sport sponsorship will participate in the event which will bring together more than 1,200 professionals in the sector from around the world.

Thanks to the agreement reached with the event organizers, the entire network of students and alumni of Johan Cruyff Institute will enjoy special discounts, which can be accessed through the Alumni Cruyff Institute platform.

During the four days of the conference, members of the marketing and sponsorship teams of well-known brands such as Rakuten, Starbucks, BBVA and Monumental Sports & Entertainment will take to the stage, along with representatives of top-tier sports organizations, such as the president of the San Francisco 49ers and the head of marketing and sales of the PGA European Golf Tour.


Johan Cruyff Institute Amsterdam uses a rich learning environment that fosters educational tools based on a student interaction model. We aim for a mix of students from sports and business sectors, which also enables students to share their unique experiences and learn from each other. Through ‘Cruyffian’ teaching methods the students will engage actively in creative challenges that require effort, commitment and intuitive thinking. Visit the web pages to find out about our programs:

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