“If you can’t win, make sure you don’t lose” will be the title of a presentation at the Expat Fair by Richard Denton, Sport Marketing professor of Johan Cruyff Institute
On Sunday October 2, Johan Cruyff Institute will be present at the 14th edition of the ”I am not a tourist” Expat Fair at the “Beurs van Berlage” in the heart of Amsterdam, which serves the international community living, working and studying in the Netherlands. The expat fair has become an annual institution, catering for newly arrived expats, long-standing residents, individuals and families alike.
Expats in the Netherlands will benefit from a comprehensive range of services, conveniently housed together under one roof. Besides education, topics include housing, employment, insurance, banking, tax, entrepreneurship, healthcare, legal and relocation/transport, all running alongside an entertaining program of performances and workshops enhancing networking opportunities.
Johan Cruyff Institute Amsterdam will be present with a booth, and Richard Denton, Sport Marketing professor of Johan Cruyff Institute Amsterdam, will be giving a presentation with the title: “If you can’t win, make sure you don’t lose“, covering Johan Cruyff’s approach to football and live.
Richard: “Johan Cruyff was not only one of the best footballers of all time, he was also a visionary and philosopher. With statements such as ‘every disadvantage has its advantages’ he confused and inspired people in equal measure. It was this unorthodox wisdom which became known as ‘Cruyffiaans thinking’ to his friends, colleagues and fans. At Johan Cruyff Institute in Amsterdam ‘Cruyffiaans thinking’ guides the way we educate the next generation of leaders in sport management.”