Johan Cruyff Institute to attend Soccerex Miami

Cinto Ajram, consulting manager of Johan Cruyff Institute, will participate in the panel dedicated to the Globalization of Sport Sponsorship at Soccerex Miami

Soccerex returns to the United States to organize a football business convention in Miami, on November 15 and 16. The modern stadium of Marlins Park, home of the Miami Marlins professional baseball team, will be the setting for the meeting which Johan Cruyff Institute will attend in order to participate in one of its expert panels.

Cinto Ajram, consulting manager of Johan Cruyff Institute will attend this meeting to give his opinion on ‘The Globalization of Sports Sponsorship’. Brands are opting more and more to unite their image to athletes, teams and sports entities in their marketing strategy as a means to interact with their customers and followers. Driven by the increase in television broadcasts and the digital transformation of the media, the complexity and global potential of sport sponsorship has grown enormously. Brands are now able to reach a more heterogeneous audience, but at the same time with global and international tastes, with which they must communicate in a sophisticated and specific way. This globalization has brought more brands to the market and has created a more international scenario than ever before.

The panel of experts will talk about the latest trends in sport sponsorship, the use of technology and digital tools to reach a global audience and will open up the debate to discuss new proposals for the future.

Sponsored by the London Football Exchange (LFE) and supported by an Advisory Board that includes senior members from Concacaf, MLS and US Soccer, Soccerex USA will also provide two days of business, networking and learning opportunities for thousands of professionals from the football industry.



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