Dutch Handball Federation and Johan Cruyff Institute sign partnership

The Dutch Handball Federation NHV and Johan Cruyff Institute will work together to support the personal growth of the federation’s handball players and staff, to further strengthen the sport

The Dutch Handball Federation NHV and the Johan Cruyff Institute have signed a partnership deal. The agreement offers professional athletes, coaches and employees of the NHV, the opportunity to study programs at the Johan Cruyff Institute with discounts of up to 20%, among other things.

Sjors Röttger, general director of the NHV said this about the collaboration: “As a sports entity, you want to develop continuously and therefore always keep learning. Each employee and top handball player now has this opportunity too, through the collaboration with the Johan Cruyff Institute. In addition, we offer the students of the Johan Cruyff Institute the opportunity to gain experience at the NHV, and to use their knowledge and skills to have an impact ion the development of handball in the Netherlands.”

Dutch Handball Federation and Johan Cruyff Institute sign partnership 

The partnership not only offers active handball players an opportunity for personal growth and career development, but also gives them more opportunities to work on their longer-term future. This is in line with Johan Cruyff’s philosophy. He wanted athletes to have the opportunity to pursue a dual career, so that they can strengthen the sport sector with their sports experience and academic knowledge. The Johan Cruyff Institute offers study programs in sport management, sport marketing and sponsorship, football business and coaching, both online and face-to-face. The Johan Cruyff Institute in Amsterdam is celebrating its 14th anniversary this year.

Dutch Handball Federation and Johan Cruyff Institute sign partnership 


The Dutch men’s handball team has the ambition to be one of the top international teams, something that the Dutch women handballers have already achieved. At the 2019 World Cup in Japan, they were crowned world champions. Henk Groener, the current coach of the German women’s team, was the coach of that team until 2016. He is also the initiator and professor-coach of the Master in Coaching at the Johan Cruyff Institute in Amsterdam.

Given the position and intentions of both organizations, as laid down in the partnership, the collaboration also offers interesting opportunities for, among other things, study cases, guest lectures, internships and the organization of all kinds of other joint educational activities.


Leadership in Coaching

The Leadership in Coaching Program in Amsterdam is developed for everybody (in or outside sports) who seeks self-knowledge and self-development with the aim to improve oneself as a (sport) coach and/or manager. This 10-month program is delivered in Dutch and based on the vision of Johan Cruyff in which sport coaching is more than using tactical and technical knowledge. It is about knowing yourself and developing your own unique coaching style, and to apply that to the players / staff, the team and the environment. We believe that you can only coach others, if you know how to coach yourself.

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