Football Business - Johan Cruyff Institute - The Netherlands

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Education in Sport Management, Sport Marketing and Football Business

Football Business

31-07-2026

Keegan Wasserfall, CEO of Cape Town City FC: “Education is essential if we want to improve sport in Africa”

13-07-2026

Marian Otamendi, CEO of World Football Summit: “Women bring fresh and highly valuable perspectives to the football industry”

07-07-2026

“The role of the sports agent has evolved significantly in recent years”

10-06-2026

Adrià Carrillo: Inside the Media Partnerships at the FIFA World Cup 2026

29-05-2026

Football Business: Reading the game to manage the industry

06-05-2026

Johan Cruyff Institute and World Football Summit announce a new edition of their Scholarship Program to promote female leadership

13-03-2026

Jorge Giordano Director of National Teams at the Uruguayan Football Association (AUF): “Football is one sport, and management is another sport”

29-12-2025

“I studied for this Master’s degree so that I could remain involved in the world of football in a different capacity”

20-11-2025

League1 Canada Converge 2025: Driving the future of canadian football

30-09-2025

“The Master in Football Business Online gave me a deeper understanding of the mechanics of the football industry”

11-07-2025

Jaime Rioperez: “The biggest change we’re seeing in the football industry is digitalization and the incorporation of new technologies”

26-05-2025

“Getting to know the football industry from the inside has been the most important learning from Johan Cruyff Institute”

30-04-2025

“This scholarship is a perfect opportunity to gain training in the football industry and reach the next level”

07-02-2025

Amstel City FC: football, education, and social impact in Amsterdam

03-02-2025

David Mackalister Silva: “Studying at Johan Cruyff Institute was the best way to prepare for the challenges of the future”

09-12-2024

“The sports industry in Nigeria needs a greater focus on infrastructure development”

15-10-2024

Dino Rossi: “Johan Cruyff Institute is the ideal partner to build capacity in all areas of Canadian football”

19-09-2024

José Luis Beltrán: “The key to the digitalization of football clubs is the constant analysis of the fans, their interests, and needs”

11-07-2024

Johannes Regier: “The idea of focusing on people and instilling values is the most important thing Johan Cruyff Institute has taught me”

13-06-2024

Helmut Brenner: “The academic excellence of Johan Cruyff Institute takes students to another level of professionalism”

11-06-2024

Implementation of Web3 in Football Clubs: Challenges, Considerations, and Business Models

29-05-2024

Navigating the Future: Web3 Integration and Outlook

13-05-2024

Bibiana Steinhaus-Webb: “I have been able to referee thanks to other women taking their first steps in the industry”

06-05-2024

How to Turn a Football Academy into a Professional Club: Interview with Chris Ewing

29-04-2024

Johan Cruyff Institute launches football management training in Japan

25-04-2024

Benefits and Strategy of Web3 for Football Clubs

16-04-2024

Johan Cruyff Institute and League1 Canada Join Forces to boost education in Canadian Football

10-04-2024

Maximizing Data Potential in Web3 for Football Clubs

05-04-2024

Unlocking Web3 technology for football clubs: a closer look

22-03-2024

Introduction to the fundamentals of Web3 and Blockchain: Webinar #1

07-03-2024

Revolutionizing football through Web3 and blockchain

22-09-2023

Onyekachi Akakem: from humanitarian work in a refugee camp to his dream of becoming a football agent

02-05-2023

Tips and reflections to pass the FIFA Football Agent Examination

21-04-2023

Authentic and outstanding athlete branding – Part II

14-04-2023

Authentic and outstanding athlete branding – Part I

03-03-2023

“The new FIFA Football Agent Regulations likely to have a significant impact on agent practice in football”

02-12-2022

Johan Cruyff’s influence on Sarina Wiegman’s football career

28-10-2022

433: The Home of Football incorporates talent from Johan Cruyff Institute

29-07-2022

Mariël Koerhuis: “Footballers are taking greater interest in education”

30-05-2022

Reasons why a master’s degree in football business opens doors to the industry

20-05-2022

From segmentation to NFTs: football clubs’ strategies to generate fan engagement

11-02-2022

Changing the rules: sustainability in football

15-10-2021

Dorus de Vries, from professional footballer to sport consultant

21-07-2021

Johan Cruyff Institute will offer two master’s degree scholarships at the Johan Cruyff Shield 2021

09-07-2021

Cruyff Football: Johan’s football legacy

02-07-2021

Vivianne Miedema, an example of values for the new generations of women’s footbal

14-06-2021

Johan Cruyff Institute presents online workshops for football directors on dealing with pressure and crisis management

19-02-2021

LaLiga’s strategy against Covid. Part II

25-01-2021

Johan Cruyff Institute brings its expertise to Soccerex Connected

21-12-2020

LaLiga’s strategy against Covid. Part I

27-10-2020

“LaLiga is a good case study as a business model”

18-06-2020

LaLiga and Johan Cruyff Institute join forces in the education of leaders in the football industry

17-12-2019

Johan Cruyff Institute and VVV-Venlo sign official partnership

05-09-2019

Almere City FC, new corporate partner of Johan Cruyff Institute

05-04-2019

First team ADO Den Haag gets acquainted with Johan Cruyff Institute

06-11-2018

The business of football clubs according to their owner’s pockets

11-07-2018

Assistant head coach Kreek: “Football is experienced more purely by women”

04-05-2018

“Football unites and separates people equally”

24-04-2018

“Football clubs are big international brands”

20-04-2018

“Football clubs are big international brands”

06-04-2018

“The globalization of the audience is the great challenge for football clubs”

23-03-2018

“Football is truly the most extraordinary lens on society”

09-03-2018

“The argument that sport and politics shouldn’t mix is the perfect recipe for corruption”

13-02-2018

Understanding Manchester United

26-01-2018

From the pitch to the office: an impossible mission?

17-01-2018

Jens Toornstra: “Studying online is perfect for me, because of my different training times”

15-01-2018

“The new generations of players in Australia understand more and more the importance of education for their future”

04-01-2018

“Women’s football deserves its own identity”

07-12-2017

“Johan Cruyff has been my inspiration throughout my career in the world of football”

27-10-2017

Feyenoord and Vitesse started using their scholarships from Johan Cruyff Institute

25-10-2017

Johan Cruyff Institute leads debate on football management at the WFS17

17-10-2017

Johan Cruyff Institute and FIFPro Division Americas join forces for the professionalization of football

02-10-2017

Johan Cruyff Institute leads debate on football management at the WFS17

20-09-2017

The Master in Football Business in partnership with FC Barcelona is now a reality

29-08-2017

The legacy of Johan Cruyff to have a prominent presence in Soccerex 2017

02-08-2017

Johan Cruyff Institute, with Women’s Football at the World Football Summit

28-07-2017

Athletic Club Business Model

25-07-2017

The paradox of engaging with new fans

17-07-2017

Johan Cruyff Institute and FIFPro División América, together in the professionalization of football

06-07-2017

Football Industry Insights, new Johan Cruyff Institute program in 2018

23-06-2017

“FC Barcelona will be providing knowledge from its business model”

16-06-2017

“The FIFA scandal was a long time in the making”

09-06-2017

“Globalization of the football market will drive many of the changes in the next couple of years”

02-06-2017

The economic framework surrounding football and its complexity

26-05-2017

“Clubs engage more with fans than in the 80s and 90s”

18-05-2017

Football business globalization and the war of the sexes

25-04-2017

Sporting Lisbon includes Johan Cruyff Institute in its III Congress ‘The Future of Football’

19-01-2017

Football Coach James Rowe: “Coaching is at first about trusting yourself”

19-12-2016

Jordi Cruyff: “From my father I learned that it’s important in life to have more plans than just one”

09-12-2016

The legacy of Johan Cruyff, among the main events of the World Football Summit

28-10-2016

FIFA presents its plan 2.0: the future of football

22-09-2016

FC Barcelona and Johan Cruyff Institute launch a Master in Football Business

21-09-2016

Football and digital marketing, the subject of debate in a new webinar

22-07-2016

The big teams of La Liga choose The Cup

10-06-2016

Coaching at AFC Ajax enhanced with the vision of Johan Cruyff

20-10-2015

Talent management in the world of football

04-11-2014

Athletes’ qualities for football management

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