Sport Management
- The change starts here: four Johan Cruyff Institute graduates leading the sports industry
- Sport management: how to choose the right specialization and education for your professional profile
- “The University Master’s Degree in Sports Management allows me to complement my profile as an athlete and as a marketing professional”
Sport Marketing
- “After starting the master’s program, I stopped seeing sport only as a fan and began to approach it from a professional perspective”
- “I studied for this Master’s degree so that I could remain involved in the world of football in a different capacity”
- “As a footballer, I have the opportunity to see from the inside everything I studied in the Master in Sport Business Online”
Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART I
- Ireen Wüst: “Fortunately, athletes can talk about their mental health without fear of being stigmatized”
Football Business
- “I studied for this Master’s degree so that I could remain involved in the world of football in a different capacity”
- League1 Canada Converge 2025: Driving the future of canadian football
- “The Master in Football Business Online gave me a deeper understanding of the mechanics of the football industry”
Latest News View all
After the success of the first Cruyff Education Hub in Heerenveen, a second one will open in Papendal, offering athletes, educational institutions, and sports professionals a place to study, learn, and connect The Cruyff Education Hub in Papendal will be located at the beating heart of Dutch elite sports. Following the launch of the first […]
The new blended program, delivered at the Cruyff Education Hub in Heerenveen, combines marketing, branding, and decision-making to prepare athletes and professionals for the commercial future of sports organizations Johan Cruyff Institute launches Professional Certificate in Sport Marketing and Brand Management Blended Heerenveen, a program designed for athletes and professionals in the sector who want […]
Over 70 representatives from Cruyff Education attended the premiere of “Cruyff”, a new four-part documentary about the legendary footballer On the evening of Saturday, March 21, 2026, the Johan Cruyff Arena was almost completely full for the premiere of “Cruyff“, a four-part docuseries that presents the legendary footballer in a whole new light. More than […]
Two representatives from UAARE visited the Cruyff Education Hub in Heerenveen to learn more about how it operates, the educational pathways it offers, and its partnerships with academic institutions On Friday, March 20, the Cruyff Education Hub in Heerenveen hosted Fábio Ribeiro and João Fernandes, representatives of UAARE, a program run by Portugal’s Ministry of […]
