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Female leadership marks a milestone in the history of Johan Cruyff Institute
For the first time in Johan Cruyff Institute’s history, an on-campus program has a majority of female students—an achievement that highlights the institution’s ongoing efforts and commitment to closing the gender gap in the sports industry In 2025, for the first time in Johan Cruyff Institute’s 26 years, an on-campus program has a majority of […]
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Johan Cruyff Institute’s Master in Sport Management Online, #1 in Europe and Top 5 worldwide
The SportBusiness International 2025 Rankings highlight Johan Cruyff Institute’s Master in Sport Management Online as the best in Europe and Top 5 worldwide among online sports management programs Once again, the Master in Sport Management Online remains among the top specialized training programs. Its position was confirmed in the annual SportBusiness International 2025 rankings, which […]
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Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART I
We speak with Herman Kruis, the High-Performance Director of Hockey India, who until 2023 served as the manager of the Johan Cruyff College Roosendaal, about the essence of coaching and creating an environment where elite athletes can develop their full potential In the world of coaching, where creating an optimal environment for athletes is paramount, […]
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Ireen Wüst: “Fortunately, athletes can talk about their mental health without fear of being stigmatized”
Ireen Wüst, the Netherlands’ most successful Olympian, talks to us about her work as an athlete mentor at TeamNL Center North, and as a performance and mental health expert within the Dutch Olympic Committee. This year she graduated from the Master in Coaching at Johan Cruyff Institute Amsterdam Ireen Wüst belongs to that select group […]
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Johan Cruyff Institute’s Online Master in Sport Management, the best in Europe
The SportBusiness International 2023 rankings rate Johan Cruyff Institute’s Online Master in Sport Management as the best in Europe and third in the world, while in the on-campus modality it is ranked in the Top 30 in the world Johan Cruyff Institute’s Master in Sport Management continues to climb positions among the best specialized training […]
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Koen de Kort: ‘Graduating from the Master in Sport Business is like crossing the finish line in the Tour’
Koen de Kort, former professional cyclist and currently team support manager at Trek Segafredo, proudly tells us how the Master in Sport Business Online has helped him to get the position in the factory team and to perform better in his job Koen de Kort has been, for the past year and a half now, […]
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The Johan Cruijff ArenA once again feels the magic of Johan Cruyff at the Cruyff Legacy Summit
The Cruyff Legacy Summit brings together more than 600 people at the Johan Cruijff ArenA in Amsterdam to pay tribute to Johan and celebrate his social legacy, in an event that was live-streamed all over the world The Amsterdam ArenA, renamed the Johan Cruijff ArenA in 2018 in honor of Johan, once again felt all […]
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The academic legacy of Johan Cruyff made in his own image
“Our way of being, our way of envisioning education, of wanting to make a difference in the sports industry, is very similar to the way Johan made a difference in sport and in society,” says Mariël Koerhuis, general manager of Johan Cruyff Institute, the academic legacy of Johan Cruyff The big difference between a dreamer […]
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Sport Sponsorship: The power of a message through real cases
Damian Bott of PSV and Jason Lucas Luijckx of Team Liquid reveal in a webinar from the Johan Cruyff Institute on sport sponsorship what the key elements are of their tailor-made partnerships: PSV with Brainport Eindhoven and Team Liquid with Alienware and other brands in the esports industry Sport sponsorship value is evolving as the […]
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Cruyff Foundation: Johan’s best move to create space for vulnerable children and youngsters
Niels Meijer, director of the Cruyff Foundation in the Netherlands, after a time as manager at Johan Cruyff Institute Amsterdam, and a graduate of the Master in Sport Management, talks about the international strategy of the organization, the involvement of Johan’s family and the constant reference to Johan in striving to continue creating space for […]
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Johan Cruijff ArenA, a smart stadium to reimagine football and society
Sander van Stiphout, international director and innovation manager at Johan Cruijff ArenA, reveals in a webinar for Johan Cruyff Institute, the infinite innovation solutions that are being tested in this smart stadium, home of Ajax and pride of the city of Amsterdam, to reimagine the football and society of the future The Johan Cruijff ArenA‘s […]
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