Sport Management
- Leading change: Johan Cruyff Institute graduates who are impacting the sports industry
- Johan Cruyff Institute’s Master in Sport Management Online, the best in Europe and 2nd best in the world
- The organization of the Louis Vuitton 37th America’s Cup
Sport Marketing
- Kate Tellier: Championing the rise of women’s sport by embracing its distinct value proposition
- Innovation and Strategy: Aland Becerra and Paola Ricchiuti Triumph in the 2023 Sport Sponsorship MOOC
- What distinguishes Johan Cruyff College from other academic programs for elite athletes
Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART I
- Ireen Wüst: “Fortunately, athletes can talk about their mental health without fear of being stigmatized”
Football Business
- Dino Rossi: “Johan Cruyff Institute is the ideal partner to build capacity in all areas of Canadian football”
- José Luis Beltrán: “The key to the digitalization of football clubs is the constant analysis of the fans, their interests, and needs”
- Johannes Regier: “The idea of focusing on people and instilling values is the most important thing Johan Cruyff Institute has taught me”
Latest News View all
At the ISTAA Awards for Excellence 2024, Johan Cruyff Institute was recognized in the Corporate Social Responsibility (CSR) category for its The Cruyff Athlete Fund scholarship program. This initiative enables athletes to continue their education and facilitates their transition into sports management roles The award highlights the commitment of Johan Cruyff Institute to CSR through […]
Brais Méndez, Real Sociedad player, lends his name to the Award for the Best Final Degree Project (FDP) in Sports Management, an initiative aimed at promoting academic excellence and innovation in the field To encourage talent in the sports industry, Johan Cruyff Institute and Universidad Autónoma de Barcelona (UAB) have announced the Brais Méndez Award […]
Following the success of the first season, Johan Cruyff Institute and the Spanish Basketball Federation (acb) have launched the second, improved, and revised edition of the academic program for the professional development of players and former players A year ago, Johan Cruyff Institute and acb introduced the first specialized academic training program designed specifically to […]
Joyce van Kooten and Edzard Zeinstra, professors at Johan Cruyff Academy Amsterdam, analyze the key innovations in education for top-level athletes that have been recently implemented The continuous evolution of the sports industry demands constant updates to educational programs to incorporate new trends, technologies, and best practices. In response, Johan Cruyff Academy in Amsterdam has […]
