Johan Cruyff Institute Amsterdam partners up with SponsorReport

SponsorReport is a specialized platform and leader in the field of marketing and sponsorship

The Johan Cruyff Institute Amsterdam and SponsorReport signed a cooperation agreement last week under which both entities will benefit from special conditions.

For example, all alumni of Johan Cruyff Institute Amsterdam will receive a discount on SponsorReport membership, and Johan Cruyff Institute will support SponsorReport with lectures and other events. The main goal of this cooperation is to reinforce each other by sharing knowledge.

SponsorReport is the only magazine and leading knowledge platform for partnership marketing and sponsorship in the Benelux countries. The magazine wishes to contribute to the further professionalization of sponsorship and the strategic deployment of sponsorship and partnership marketing as a platform and marketing communications tool.

Johan Cruyff Institute Amsterdam partners up with SponsorReport

Managers Ad Maatjens (left) from SponsorReport and Henk Verschuur (right) from Johan Cruyff Institute, signing the agreement


Johan Cruyff Institute Amsterdam uses a rich learning environment that fosters educational tools based on a student interaction model. We aim for a mix of students from sports and business sectors, which also enables students to share their unique experiences and learn from each other. Through ‘Cruyffian’ teaching methods the students will engage actively in creative challenges that require effort, commitment and intuitive thinking. Visit the web pages to find out more about these programs, which we deliver in English:

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