Johan Cruyff Institute, content provider and sponsor of Sporthub

Sporthub is an exclusive sport management portal that brings together the entire community of Latin American sport professionals in an online environment

Johan Cruyff Institute has gone one step further in its strategic consolidation plan in Latin America, becoming a content provider and main sponsor of Sporthub, an exclusive portal with sport management content that brings together the entire community of sport professionals in Latin America. The institution, which already has a significant presence in the area – with offices in Mexico and Peru, and international agents in Guatemala, El Salvador, Venezuela, Ecuador, Chile, Brazil, Uruguay and Argentina – is now reinforcing its presence in the online environment.

“For Johan Cruyff Institute, it was important to have a relevant place on a platform like Sporthub, with exclusive sports industry content. Sporthub brings together all those characteristics that interest our community – how to interact with professionals from the sector, how to participate in exclusive forums, and how to access job opportunities in the sports sector and enjoy exclusive discounts on events, products and services in the industry,” explains Cristina Palés, marketing manager of the Johan Cruyff Institute.

A synergy and interest shared by those responsible for the platform, according to Laura Cordeiro, co-founder of Sporthub with Patricio Baigorrotegui. “Johan Cruyff Institute is a key strategic ally for Sporthub as a generator of sport business content. Both for its expertise in the field and constant updating, as well as for its powerful mix of teachers, staff and professionals specialized in the different branches of sport management who can share their knowledge and success stories.”

Sporthub brings together all the online sport management content in Latin America, in a space that allows you to visualize and share content, opinions and experiences. It is a place of reference for all those interested in the sport business, with interviews and articles from very diverse areas: marketing strategies of clubs in the region, explained by their managers; sport management plans, according to club presidents; sponsorship strategies of the brands that invest in sport; expert opinions on psychology and neuroscience applied to sport, technology and intelligent stadiums; the best fan engagement strategies, the expansion plans of the great European leagues in the Latin American market, and much more.

In its PRO version, users can access exclusive content and forums, have access to employment opportunities in the sport industry in the region, and directly contact professionals in the sector.


Johan Cruyff Institute Amsterdam uses a rich learning environment that fosters educational tools based on a student interaction model. We aim for a mix of students from sports and business sectors, which also enables students to share their unique experiences and learn from each other. Through ‘Cruyffian’ teaching methods the students will engage actively in creative challenges that require effort, commitment and intuitive thinking. Visit the web pages to find out more about our programs, which we deliver in English:

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