The legacy of Johan Cruyff to have a prominent presence in Soccerex 2017

Johan Cruyff Institute, Cruyff Foundation and Cruyff Football, under the umbrella of The World of Johan Cruyff, will share a stand at the Soccerex Global Convention in Manchester

The legacy of Johan Cruyff will be very present this year at the Soccerex Global Convention, held in Manchester from 4 to 6 September, and a must for all football professionals and lovers of the game. Johan Cruyff Institute, the Cruyff Foundation and Cruyff Football, under the umbrella of The World of Johan Cruyff, will have a prominent place in the exhibitors’ area at the English convention, which will bring together not only the English football community, but also the best clubs in the leagues around the world and the brands commercially associated with the king of sports.

“Being present at the Soccerex Global Convention means, for us, to inspire all the attendees with the legacy of Johan Cruyff“, says Carole Thate, general manager of The World of Johan Cruyff. “We understand that people know Johan’s legacy in football itself, but we hope that after Soccerex they will also know more about his other initiatives, in the field of education, in the social sphere, in fashion, without forgetting … football”.

It is to that inspiration that David Wright, marketing director at Soccerex, refers when assessing the presence of all the initiatives of Johan Cruyff’s legacy at this year’s convention. “Johan Cruyff was a tremendously inspirational and influential figure in the world of football,” he says. “His playing philosophy and his commitment to a much more cerebral approach was adopted by many clubs, managers and players. We are delighted to be working with the different initiatives of The World of Johan Cruyff and to promote the legacy of this great man at the Soccerex Global Convention 2017. At the same time it is a great honor to be able to offer our delegates a vision of how that heritage is still present in today’s football.”

Johan Cruyff Institute will take to Soccerex information about all its offer of Masters and Postgraduates in Sport Management, Sport Marketing, Sport Sponsorship, Coaching and Football Business. Cruyff Football will be responsible for promoting the vision of ‘Total Football’ with which Johan Cruyff revolutionized the beautiful game and created a new style of play. Cruyff Football’s CEO, Wim Jonk, and director of talent development, Ruben Jongkind, will offer two presentations, one on the philosophy of the game, and another on coaching and training.

The legacy of Johan Cruyff to have a prominent presence in Soccerex 2017 - Johan Cruyff Institute

“Performance and coaching techniques are an important part of the content of the Soccerex Global Convention and we are honored to be joined by Cruyff Football and have its CEO, Wim Jonk, explain the special way that Johan understood football and the legacy he left behind in today’s game,” says David Wright.

Soccerex has been bringing together the big interest groups in the world of football for more than 20 years. At the 2017 convention, there will be more than 170 exhibitors, 3,000 delegates, 450 international clubs and 220 journalists – a global environment in which 80 different nationalities will be represented.


Johan Cruyff Institute Amsterdam uses a rich learning environment that fosters educational tools based on a student interaction model. We aim for a mix of students from sports and business sectors, which also enables students to share their unique experiences and learn from each other. Through ‘Cruyffian’ teaching methods the students will engage actively in creative challenges that require effort, commitment and intuitive thinking. Visit the web pages to find out more about our programs, which we deliver in English:

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