New call for applications for the Telesport scholarship

The application period for the Telesport scholarship is open for (former) athletes, interested in studying the Master in Sport Management at the Johan Cruyff Institute Amsterdam

Telesport is offering a scholarship for the Master in Sport Management for the 2023-2024 academic year at the Johan Cruyff Institute in Amsterdam. (Former) athletes have until July 1, 2023, to apply for the scholarship. The study program will start in September 2023. Another Telesport scholarship, for the Master in Coaching 2023-2024, has already been awarded.

Marcel van der Kraan, chief editor at Telesport: “Telesport, the sports section of De Telegraaf, gives full attention to top sport talents and elite athletes. Johan Cruyff Institute gives athletes and talented coaches the opportunity to study for personal growth, and also provides opportunities to balance dual careers. By offering the Telesport scholarships, more athletes and coaches will be well prepared for their future and to serve the best interests of sports.”

Dutch elite athletes such as Eva de Goede (field hockey), Anna van der Breggen (cycling) and Britt Eerland (table tennis) received Telesport scholarships in the past.

In the video, Shay Sade, former professional football player and alumna of the Master in Sport Management Amsterdam explains why she believes that a dual career is important for athletes, and how the study program helped her in her ‘post-football’ career.


Marcel continues: “Telesport is proud of the remarkable athletes who took the initiative to study with a Telesport scholarship. They all graduated successfully and are well prepared for their future in the sports industry. Johan Cruyff would have wanted it this way! It is a great way for Telesport to contribute to his legacy, by offering the two scholarships each year.”

Johan Cruyff had a strong desire to enable athletes to develop dual careers. He considered athletes to be the best people to lead sports organizations, as they understand the specifics of sport and thus will defend the values of sport in business. This legacy is the mission of Johan Cruyff Institute, to educate leaders in sport management.



  • You are a (former) elite athlete, living in the Netherlands.
  • You have the ambition to fulfill a management role in the sport sector, or you are already working in sport and would like to have greater knowledge and skills to boost your career.


  • Please send us your CV and motivation letter (maximum 350 words) for the Master in Sport Management at the Johan Cruyff Institute Amsterdam before July 1, 2023, to
  • Note: Please send your documents in English, the language that is used in this program.


Sport Management

The Master in Sport Management in Amsterdam is tailored for people with a passion for sport who value professional career development in the sport industry. This 10-month intensive program is delivered in English and explores the most important aspects of management applied in sport, where personal development of each student is key.

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