The Soccerex ‘Clubs & Brands Breakfast’, sponsored by Johan Cruyff Institute

Johan Cruyff Institute to sponsor the Soccerex Global Convention ‘Clubs & Brands Breakfast’ on September 5 in Manchester, an exclusive space for professionals from the world of football

Representatives from the international panorama of the football industry will come together in Manchester from 4 to 6 September to participate in the Soccerex Global Convention 2017, a world-renowned event at which the Johan Cruyff Institute will occupy a prominent place. The institution will attend the event as exclusive sponsor of the ‘Clubs & Brands Breakfast’, an invitation-only space for professionals of the sector.

“It’s great to have the educational resources and experience of the Johan Cruyff Institute at this year’s Soccerex Global Convention. As sponsors of the breakfast, they will have exclusive access to this influential business group and will be able to offer attendees an insight into the training opportunities they can offer,” says Soccerex marketing director David Wright.

The Soccerex ‘Clubs & Brands Breakfast’, sponsored by Johan Cruyff Institute

The ‘Clubs & Brands Breakfast’ will take place on September 5, from 9:00 to 10:00am. and is a perfect platform for networking among representatives from clubs, institutions and brands related to the football business. “Going to Soccerex as a Clubs & Breakfast sponsor is a great opportunity to promote the work that Johan Cruyff Institute does as part of the legacy of Johan Cruyff”, says Cristina Palés, marketing manager of the academic institution. “Johan launched this initiative almost 20 years ago with the idea of offering training to football players on order to help them in their transition to the world of work after they finish their professional sporting career. Today we are proud to be able to say that Johan Cruyff Institute offers online, on-campus and blended-learning programs in Football Business, Sport Management, Sport Marketing and Coaching to athletes, former athletes, coaches, managers and industry professionals who want to become leaders in sport management”.

Information about the entire academic offer of the Johan Cruyff Institute will be available during the convention, from September 4 to 6, at Stand 182 which will be shared with other initiatives of The World of Johan Cruyff, such as Cruyff Football and the Cruyff Foundation.


Johan Cruyff Institute Amsterdam uses a rich learning environment that fosters educational tools based on a student interaction model. We aim for a mix of students from sports and business sectors, which also enables students to share their unique experiences and learn from each other. Through ‘Cruyffian’ teaching methods the students will engage actively in creative challenges that require effort, commitment and intuitive thinking. Visit the web pages to find out more about our programs, which we deliver in English:

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