Johan Cruyff Institute
Educating the next generation of Leaders in Sport Management
Latest news
- Technology, changing habits and new fans: What is the future of fan engagement?
- From sports journalism to representing Aitana Bonmatí: Cristian Martín’s journey
- Johan Cruyff Institute and the Venezuelan Football Federation (FVF) announce partnership to professionalize the football industry
- A new generation of professionals: stories from Johan Cruyff Institute graduates
Johan Cruyff Institute's Magazine
Sport Management
- Johan Cruyff Institute’s Master in Sport Management Online, No. 1 in Europe and No. 2 in the World
- Eelco Groen: “In major sports event management, you have to be able to adapt in seconds”
- Inside dual careers: Blanca Toledano, Andrea Medina and Clara Pérez share their academic journey
Sport Marketing
- Melissa Wijfje: “I feel I can add value by helping other athletes find a purpose and understand that it’s truly possible to combine sport and studies”
- “At Johan Cruyff Institute, they helped me think strategically about what is truly worthwhile from a business perspective”
- “After starting the master’s program, I stopped seeing sport only as a fan and began to approach it from a professional perspective”
Coaching
- Sam Parfitt, CEO and founder of The True Athlete Project: “Sport has enormous potential to transform the lives of millions of people”
- Top Athletes Dieke Hendriks and Jetze Plat: Their Journey to Excellent Coaching
- Herman Kruis: “Creating an optimal environment where everyone can flourish is the essence of coaching” – PART II
Football Business
- Johan Cruyff Institute and the Venezuelan Football Federation (FVF) announce partnership to professionalize the football industry
- Keegan Wasserfall, CEO of Cape Town City FC: “Education is essential if we want to improve sport in Africa”
- Marian Otamendi, CEO of World Football Summit: “Women bring fresh and highly valuable perspectives to the football industry”
