On October 13, the Johan Cruyff Institute and GlobalSportsJobs will bring together four professionals from marketing and the football industry to share their experience in a webinar entitled “The impact of the digitial era in football marketing”.
The Johan Cruyff Institute and GlobalSportsJobs will bring together four sport marketing specialists on October 13 to participate in a free webinar on the impact of the digital age on the marketing of football. Richard Lamb (director of international business at Inter Milan), Steve Adams (senior commercial acquisition manager at the English Football Association) and Richard Denton (professor at Johan Cruyff Institute with over 20 years experience in international companies as a sport marketing professional) will share their experience as industry specialists, together with Will Lloyd (founder and CEO of GlobalSportsJobs) who will act as moderator.
The football business has entered fully into the digital era. Clubs are creating more and more personalized content to connect with their fans and generate new revenues, changes that are due to the continuous advances in technology. As the Spanish saying goes, “after the game, the game starts”. The internet and social media have opened a new avenue of communication between clubs, fans, sponsors and all those involved in this business. Now you can interact before, during and after the game and the key is the personalized content that the football industry is capable of generating.
These specialists will be discussing all this on October 13 for about 45 minutes. If you do not want to stay out of the game, join us at this link http://johancruyffinstitute.com/webinar/marketing-of-football/ and participate.
Related study programs
Richard Denton is Sport Marketing professor at the Master in Sport Management of Johan Cruyff Institute in Amsterdam. We use a rich learning environment that fosters educational tools based on a student interaction model. We aim for a mix of students from sports and business sectors, which also enables students to share their unique experiences and learn from each other. Through our ‘Cruyffian’ teaching methods the students will engage actively in creative challenges that require effort, commitment and intuitive thinking. Visit these web pages to find out more about our programs:
- Sport Management Fundamentals Online (Start: September 26, in Dutch & English)
- Module Sport & Facility / Event Management (Start: January 2017, Amsterdam, in Dutch)
- Master in Coaching (Dutch edition) (Start: January 2017, Amsterdam, in Dutch)
- Master in Coaching (English edition) (Start: May 2017, Amsterdam, in English)
- Master in Sport Management (Start: September 2017, Amsterdam, in English)