Getting used to the Cruyffian education style of the Sport & Facility/Event Management module

Under the guidance of professors Paul ten Hag and Edwin Gerritsen, the sixth edition of the popular Sport & Facility/Event Management module will start in January

The Sport & Facility/Event Management module is a six-month study program of the Johan Cruyff Institute designed for people with a passion for sport who want to delve into the ins and outs of the facility, hospitality and events sector. Through intense sessions and site visits, students gain new insights and skills and have the opportunity to expand their network in the sports industry. The module is delivered in Dutch.

The program takes place primarily at Johan Cruyff Institute in Amsterdam, but also at the sports venues Papendal, Thialf, Vitesse and the Amsterdam Arena. During the lessons, extensive attention is paid to topics such as security, crisis management, developing an event from A-Z and volunteer management.

Getting used to the Cruyffian education style of the Sport & Facility/Event Management module - Johan Cruyff Institute

Alumnus Thijs Mulder, who works as a manager at KPN, studied the last edition of the program: “The combination of theory and practice makes the module very interesting and educational. Everything I learned during this program ensures that I’m ready to organize a solid event.”

Business professional Ronald Krijnen, who completed the program together with Thijs this summer, also found it a valuable experience: “I thought the module was very interesting, with great professors and we visited interesting sports venues. I learned a lot, especially from the final assignment we had to write and the accompanying presentation.”

Paul ten Hag, director of co-operation for Eredivisie Women’s Football, and Edwin Gerritsen, travel & event manager at AFC Ajax, will guide the students in the “Cruyffian” style from January 2018 for half a year. Thijs says: “The way of teaching is very interactive. I really had to get used to it. In this specific educational style, the focus lies more on your own learning path, instead of the grades achieved. The professors and guest speakers contribute greatly to the program because they come directly from the sector. This makes the theory very lively because of the many practical examples.”

Colleague-alumnus Ronald agrees: “For each class, we had a new guest lecturer with an impressive CV. They are all experienced professionals and experts in their field, each with their own expertise, such as security, volunteerism, stadiums and hospitality. This makes it very educational.”


Johan Cruyff Institute Amsterdam uses a rich learning environment that fosters educational tools based on a student interaction model. We aim for a mix of students from sports and business sectors, which also enables students to share their unique experiences and learn from each other. Through ‘Cruyffian’ teaching methods the students will engage actively in creative challenges that require effort, commitment and intuitive thinking. Visit the web pages to find out about our programs:

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