Telesport and Johan Cruyff Institute renew partnership

Telesport and Johan Cruyff Institute have renewed their partnership and continue working together in the field of education for elite athletes

Telesport and Johan Cruyff Institute signed a renewed collaboration agreement on November 1. The partnership offers elite and former elite athletes the opportunity to study a master’s program in the field of sport management and coaching by providing scholarships on a yearly basis. In this way, Telesport contributes to the Institute’s mission to educate top athletes after their sports career for a professional career in sport and to keep their knowledge and qualities within their sport.

Over the past 12 years, Telesport has awarded multiple scholarships every year to top athletes for both the Master in Sport Management and the Master in Coaching. Athletes who have studied at Johan Cruyff Institute with a Telesport scholarship include Wouter olde Heuvel, Inge Dekker, Celine van Gerner, Laurens ten Dam and Femke Heemskerk, among others. Former top judoka Elisabeth Willeboordse and ex-long jump athlete Ignisious Gaisah are currently studying a master’s program thanks to the scholarship.

Femke Heemskerk receives her diploma from Marcel van der Kraan

Telesport is part of De Telegraaf, the largest morning newspaper in the Netherlands, and reports the daily sports news, both in print and online. Since 2018, Marcel van der Kraan has been in charge at Telesport as chief editor. Before that, Jaap de Groot, who wrote the biography of Johan Cruyff among others, led the editorial office for 12 years.

Marcel is happy with the renewal of the partnership: “Telesport stands for top sport. That means that the sports section of De Telegraaf gives full attention to top talents and elite athletes. Johan Cruyff Institute offers these athletes and talented coaches the opportunity to grow with a focus on the future. De Telegraaf supports Johan Cruyff Institute and offers two elite athletes a scholarship every year. We are proud of our partnership and of the performances of the athletes who all graduated successfully. Johan Cruyff would have wanted it this way. It’s great to be able to continue that.”


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